Flooring Leader Recognized for Helping Local Retailers Drive Increased Foot Traffic and In-Store Sales Through Digital Marketing
BOSTON, OCTOBER 4th, 2016 – Mohawk Flooring has been announced as the winner of the 3rd annual Aligned Awards at Promoboxx's Aligned Conference for its Love Your Floor Sale campaign. Aligned is the only event of its kind that brings together brands across industries to share marketing strategies that empower local retailers and was created by Promoboxx, a Boston-based startup that provides the only SaaS marketing platform that connects and aligns national brands and local retailers to drive sales.
The Aligned Awards recognize the best co-branded digital campaigns that connect and align a national brand with its local retailers. Brand campaigns are nominated based on their originality, creativity, innovation, and local consumer impact. This year’s Aligned Awards finalists included campaigns from Cargill, Chevrolet, Electrolux, GE Appliances, New Balance, Shaw Floors, and Trek Bikes. The award winner was chosen based upon votes submitted by an audience of brand peers at the Aligned Conference.
Mohawk Flooring won the award for its spring Love Your Floor Sale campaign, which delivered in-market consumer leads to local retailers and resulted in a great sale season for the company’s retail partners. Retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels which included Facebook, Twitter, Instagram, mobile display, email, and website through the Promoboxx platform. The content led consumers to a mobile-optimized landing page which highlighted their local flooring store alongside the brand promotion and lead-gen form.
As the driver behind Mohawk’s Love Your Floor Sale campaign, Mollie Surratt, Senior Director of Public Relations, Social Media and Content Marketing at Mohawk, states, “Mohawk is proud to have been the first in the flooring industry to empower our valued retailer partners through compelling social content campaigns in Promoboxx. Not only does Promoboxx represent the Mohawk brand well, the platform drives affinity, engagement and, most importantly, revenue to our retail partners, all while making their lives easier by providing localized digital marketing solutions at the click of a button. We’re proud to work with Promoboxx and honored to win the 2016 Aligned Awards.”
Mohawk retailer, Sheri Krogman from Flooring & More based in Janesville, Wisconsin adds, “There have been several occasions where customers have stated that they saw Mohawk sale and/or product information on our Facebook page and that is what brought them into our store.”
Working closely with Mohawk for over two years, Promoboxx Senior Brand Account Manager, Andrew Glenn, states, “Mohawk's team has evolved their marketing and advertising strategies with patient dedication and enthusiasm. By spearheading programs like Promoboxx on behalf of their retailer network, Mohawk continues to inspire confidence in local businesses looking for guidance in the digital space.”
Promoboxx CEO and Co-Founder, Ben Carcio comments, “Mohawk Flooring goes above and beyond to ensure the ongoing success of today’s retailers, which includes their tremendous efforts to educate and support their retailers with digital marketing. We are incredibly proud to be included in their initiatives and of their work on the Love Your Floor Sale campaign. It is not easy to make the connection between digital marketing and in-store sales, but Mohawk has done just that, all while increasing consumer awareness of their local flooring store.”
To access additional resources, including video interviews with the Mohawk team and their flooring retailers, view the Press Resources page.
Promoboxx is the only marketing platform that connects and aligns national brands and local retailers to drive sales. Founded in 2010 and headquartered in Boston, Mass., Promoboxx works with leading brands in the outdoor, footwear, auto, appliance, flooring, animal nutrition, and hearing aid industries. More information is available at www.promoboxx.com.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.