With Local Ads, Shaw Floors Showcases Power of Mobile-First Advertising While Supporting Local RetailersBOSTON, February 22, 2016 – Promoboxx today announced Local Ads, a new offering on its marketing platform where national brands and local retailers can simply and effectively launch targeted advertising campaigns across Facebook, Google Search, and mobile display to reach nearby consumers. Following a highly successful pilot period with national brands and local retailers, Local Ads is now generally available as part of the Promoboxx suite of offerings.
Promoboxx Local Ads extends the brand’s sophisticated creative, targeting, and media mix to local retailers, attracting nearby customers on mobile devices and driving them in store to make a purchase. National brands struggle to effectively reach consumers with where-to-buy messaging from local retailers. Their retailers, who have the local advantage, often lack the resources to produce professional content and efficiently target across important digital channels. With Promoboxx Local Ads, brands and retailers mutually benefit from the expanded local reach. Additionally, brands can now run these local advertising campaigns all from a single platform, instead of setting up separate campaigns for each channel.
Long-time Promoboxx customer, Shaw Floors, was looking to cut through the noise of the busy holiday season and leveraged Local Ads for its Holiday Savings Event campaign to spark consumer attention and drive traffic to their local retailers’ stores. The promotion, which offered consumers zero percent interest for 24 months on purchases with a Shaw Floors credit card, bolstered the brand’s existing retail marketing efforts with localized paid ads.
“Local retailers need support in the always-evolving world of digital marketing, and we were excited to empower our independent retail partners with Promoboxx Local Ads,” said Todd Callaway, Director of Digital Content, Shaw Floors. “By connecting our local retailers to untapped audiences on the mobile and digital channels where they naturally spend time, we can further promote our local retailers alongside the Shaw Floors brand. Local Ads allows us to select the most impactful digital channels with highly efficient targeting capabilities. It also allows us to hone in on consumers in close proximity to store locations to more strategically allocate our advertising funds.”
A targeted group of retailers promoted the Holiday Savings Event through paid, co-branded mobile display and Facebook ads via Promoboxx. The campaign kicked off on Black Friday – the official start of the holiday shopping season – and ran through the end of the year. The seasonal promotion resulted in 100 percent retailer participation, and 9.6 million high-quality Facebook and mobile display impressions were delivered to local consumers on their mobile devices. Consumers who clicked were led to an enticing, co-branded landing page that showcased both the brand promotion and the local flooring retailer. Shaw Floors reported that the campaign significantly surpassed CTR goals, outperforming previous campaigns by eight times.
In addition to Shaw Floors, home improvement brands including Mohawk Flooring, GE Appliances, and Electrolux have leveraged Promoboxx Local Ads.
“By launching thousands of digital marketing campaigns for numerous top Fortune 500 brands on the Promoboxx platform, we’ve identified a critical link missing from national brand marketing across the board: a scalable, cost-efficient way to target advertising dollars at the local level,” said Promoboxx CEO Ben Carcio. “By introducing Local Ads, brands such as Shaw Floors can now team up with their retailers to easily target local consumers with relevant content, increasing retailer awareness, driving foot traffic in-store, and ultimately, selling more product.”
To learn more about Promoboxx Local Ads, please visit promoboxx.com/local-ads.
Promoboxx is the only marketing platform that connects and aligns national brands and local retailers to drive sales. Founded in 2010 and headquartered in Boston, Promoboxx works with leading manufacturers in the home, appliance, auto, outdoor, and footwear industries. More information is available at www.promoboxx.com or @Promoboxx.
About Shaw Industries
The world’s largest carpet manufacturer and a leading floorcovering provider, Shaw Industries Group, Inc. is a vertically integrated manufacturer that supplies carpet, hardwood, laminate, resilient, tile & stone flooring products and synthetic turf to residential and commercial markets worldwide. A wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $4.8 billion (USD) in annual sales and more than 22,000 associates, Shaw is headquartered in Dalton, Georgia, with salespeople and/or offices located throughout the U.S., as well as Australia, Canada, Chile, China, India, Mexico, Singapore, the United Arab Emirates, and the United Kingdom. For more information, visit shawfloors.com/about-shaw.