Aligned Conference Grows as More Brands Invest in Digital for their Specialty Retail Channel
BOSTON, SEPTEMBER 15th, 2016 – Retail and brand marketers from iconic brands like New Balance, The North Face, Nissan, and GE Appliances are gathering in Boston September 14-16th to attend the third annual Aligned Conference, where they will share marketing strategies to empower their local retailers. Over 30 leading brands will be in attendance to hear amazing speakers cover topics such as going global and staying local, brand storytelling through local retailers, rewarding and incenting retailer performance, paid local advertising strategies, and more.
Started in 2014, Aligned is the only national event that brings together brands across industries to discuss how they are supporting their local retail partners, what successes they have experienced, as well as the challenges faced. Since that time, the event has experienced incredible growth, increasing attendance by 50% over the past year.
The Aligned Conference is created and sponsored by Promoboxx, a Boston-based startup that provides the only SaaS marketing platform that connects and aligns national brands and local retailers to drive sales. Aligned was created to address the gap that existed for an industry event that enabled brands with strong local retail networks to share their strategies and collaborate across industries with like-minded peers who experience these same challenges. The common thread is the desire to keep local retailers thriving by helping them become better marketers, and ultimately, better business people.
Aligned speaker and third-time attendee, Mollie Surratt, Senior Director of Public Relations, Social Media and Content Marketing at Mohawk Flooring comments: “The Aligned Conference is a unique opportunity to network with other industries and share best practices in the very targeted subject of local digital marketing. The message is not diluted — it's clear, focused and understood. We're all together to make our businesses better and to elevate the local retailer.”
Numerous outdoor brands will also be in attendance at the event, such as first-time Aligned attendee and speaker, Kent Hawkins, North American Marketing Manager at Arc'teryx. Hawkins states, “I am excited to meet other brands that have been crushing it with their local retailers. I want to hear from retailers that are pushing the needle and showing e-commerce that people still want to buy local. I'm looking forward to meeting people from across the continent that are facing different retail challenges that my retailers are likely facing, too. I want to learn from others on what marketing in the flooring, automotive, and sneaker industry is like.”
Over the past three years we have seen tremendous growth at Aligned as it uniquely fosters cross-industry collaboration in the brand-to-retailer environment,” says Ben Carcio, CEO and co-founder. “We have some of the biggest brands in the world attending who are paving the way — choosing to invest in a digital, forward-thinking approach to supporting their local retailers. We are also incredibly excited to be hosting this year's event at Boston's District Hall, a dedicated gathering space for the innovation community.”
A broad range of industries will be represented at Aligned including brands in the following verticals: outdoor (Arc'teryx, The North Face, Osprey, Smartwool, Specialized), footwear (Mizuno, New Balance), home (Fisher & Paykel, GE Appliances, Haier, Mohawk Flooring, Shaw Floors), automotive (Chevrolet, Nissan), animal nutrition (Cargill, Purina, Standlee), hearing aids (Widex, Phonak) and more.
To learn more about how the Aligned Conference brings together senior brand and retail marketers from brands across industries to share strategies that empower their local retailers, visit www.alignedcon.com or @Promoboxx.
Promoboxx is the only marketing platform that connects and aligns national brands and local retailers to drive sales. Founded in 2010 and headquartered in Boston, Promoboxx works with leading brands in the outdoor, footwear, auto, appliance, flooring, animal nutrition, and hearing aid industries. More information is available at www.promoboxx.com or @Promoboxx.