For some products, it’s a win just to end up on retailers’ shelves. But in reality, product placement is just the first step towards increasing sales and adoption by consumers. Today’s sales environment requires that brands actively engage retailers by providing the means to promote your brand.
Fortunately, social media marketing provides many ways to do just that. Let’s focus on how brands can use social media to to drive retailer engagement:
While national brands spend millions of dollars on advertising, translating those campaigns to the local level can pose quite a challenge. Social media platforms, especially Facebook, offer a natural space for retailers to adopt national campaigns and tailor it according to their own customizations directly to local shoppers.
One of the best examples of this approach is Chevrolet‘s campaigns with Promoboxx.
Promotions and coupon sales can be incredibly effective at the local level, but are often difficult to administer and execute without the necessary resources. So how can brands help their retailers take advantage of “checkout” promotions?
In all, co-branded promotions are a great way for local retailers to take their Facebook content to the next level by incorporating national brand content. As a result, this level of retailer engagement– as well as the ease of use for local retailers to execute and manage a campaign–makes these approaches on Promoboxx effective for both brands and retailers.