When we talk to brands, they love what we do, but there’s always one major objection: “our retailers won’t use it.” Ok, these seasoned execs are holding on to some preconceived notions, and I get it, I’ve been in their shoes. They believe that the best local marketing doesn’t involve their local retailers. I don’t believe this anymore. It’s time we stop underestimating these retailers, and start believing in them. So, here’s a list of what we do believe about retailers, and yes, this list goes to 11.
It’s the mission of Promoboxx to prove this list is true, because if it is, we’ve built something pretty special.
Are we bold? Yes. Over confident? Maybe, but we need to focus on what we believe in, and that’s the retailer. Do you?