As Amazon announces its new smartphone, the Kindle Fire Phone, prophets of doom are saying that it will be a destroyer of traditional retailers. They’re predicting that the Fire will be just another tool that shoppers will use to “showroom,” thereby cutting into in-store sales . . .
Webrooming is the opposite of showrooming . . .
Customers like the instant gratification that comes with buying in stores. That could explain why a recent Accenture Study of 750 shoppers found that 65% of them had showroomed, vs. 62% who said they had webroomed.
Here are some other reasons why the shoppers that Accenture polled said they really like to webroom and buy in stores rather than online . . .
So while you might not agree with me, today I am predicting that the Amazon Fire Phone might just be the new best friend of the local retailer.