Welcome to our Small Biz Spotlight series – an interview series focusing on local retailers and what makes them special. At Promoboxx we are declaring November as Retailer Appreciation Month! As part of this month, we are publishing blog posts to highlight some of the great retailers we work with and support every day. For this installment, we spoke with Marie Kozey from Action Collision, a family owned business located in Troy, Michigan.
Tell us a bit about Action Collision.
We are a family owned and run business that opened in 1987. Action Collision started out as a father/son business, and then more family members came aboard. We wanted to stand alone by offering the best service in the industry!
What makes your store unique?
We focus on continuously educating our staff, and always putting our customers first. We choose quality over quantity from our DRPs.
Tell me about a time the business had to overcome a challenge.
As smaller shops started closing, we knew we had to expand to keep up with the nationwide shops like Service King and Gerber.
Does Action Collision host or take part in any events outside of normal day to day operations, such as fundraisers or community events? If so, tell us a bit about them!
This year during Thanksgiving week, we are doing a food/clothes drive for the homeless. It will be our first big event! Every year we sponsor customers and kids as needed in their sports events.
If you had one piece of advice about digital marketing for a new retailer in the industry, what would it be?
It would be that although some of us may be on the older side and all this technology can feel like too much for us, we do understand that the younger generation knows no different. We have to make sure that we do digital but still have a form of customer contact like a mailer or phone call.
Any other details that you would like us to share or highlight?
We want our customers to know that we will always do our very best to make sure that despite the unpleasant situation of a collision they will leave with a smile on their face when their vehicle is done!