Welcome to our Small Biz Spotlight series – an interview series focusing on local retailers and what makes them special. At Promoboxx we are declaring November as Retailer Appreciation Month! As part of this month, we are publishing blog posts to highlight some of the great retailers we work with and support every day. For this blog post, we spoke with the owner of Con Paulos Chevrolet, Con Paulos himself! Con shared with us the importance of making his employees feel valued, and how that leads to a better business.

Let’s start with a brief history of the business. How long have you been in operation?

I opened the doors to my dealership in August of 1979 in Jerome, Idaho. My family had a Chevrolet Franchise since 1922 and I wanted to continue the tradition by owning and operating a Chevrolet dealership.

What makes your store unique?

We really care about our employees and they, in turn, provide world class service to our customers! We receive 5 Star Ratings daily from our customers because our employees truly care about the customer’s experience. We want our employees and customers to feel like they are part of our family!

Tell us about a time your business had to overcome a challenge.

Every small business had to overcome the challenge of the great recession in 2008 and 2009. We lost 70% of our sales volume in those years and feel lucky and blessed to have survived those horrendous days.

Does Con Paulos Chevrolet host or take part in any events outside of normal day to day operations, such as fundraisers or community events? If so, tell us a bit about it!

We are involved every month in so many outside activities and events it is hard to remember them all! Here are some we have been involved in for up to 20 years – 60 Hours to Fight Hunger, Santa’s Cause, Sleep in Heavenly Peace, Sub for Santa, Boys & Girls Club, Rising Stars, Valley House, Rotary, and so many more.

If you had one piece of advice about digital marketing for another retailer, what would it be?

Be consistent in your digital marketing!

Any other details that you would like us to share or highlight?

My family has had a Chevrolet franchise in our family for 96 continuous years. We believe if you take care of the customer, they will take care of you! Serving Families Since 1922 is another way we like to think about it!

Special thanks to Con Paulos for taking the time to talk with us! Interested in being featured in our Small Biz Spotlight series? Fill out our Retailer Survey!


Categories: Small Biz Spotlight