Small Business Saturday is on November 28! Now entering its sixth year, Small Business Saturday has become as much about supporting small, local business as it is about supporting local economies and communities – and, in essence, the US economy as a whole.
Here at Promoboxx, we believe in independent retailers, and while Small Business Saturday has lent local retail a crucial focus, we need to ensure that independent retailers are succeeding and thriving all year long. Read on to learn how and why both brands and consumers should support local retailers on Small Business Saturday and beyond.
Small Business Saturday has proven to be not only the local feel-good alternative to the mob scene of the big box-driven Black Friday, but also a major boost to local businesses, economies and communities. How major? Just check out these undeniable stats:
Here’s why consumers need to #BelieveInRetailers and choose to #ShopLocal on Small Business Saturday (and every other day of the year):
The Promoboxx team reached out to some of the nearly 10,000 retailers using our digital marketing platform to hear what brands can do for them around Small Business Saturday. Here’s what retailers are asking for:
This is good news for local retailers and brands – 57% of Small Business Saturday shoppers share good experiences on social media, according to AudienceScan. Brands can help their local retailers by providing them with Facebook co-op dollars to bring more traffic into the local stores.
Promoboxx is built upon our belief in the immensely positive impact that independent retailers have on our local communities, economies and the US as a whole. To keep our local economies booming and flourishing past Small Business Saturday, consumers can continue to #ShopSmall, while brands must step in and provide their independent retailers with digital marketing support. #BelieveInRetailers