GE Appliances Leads Co-Op Advertising into the Digital Age
GE Appliances has a long history of supporting their retailers. To better embrace digital and mobile advertising opportunities at the local level, GE utilized Promoboxx Local Ads to empower retailers to reach untapped potential customers.
Local Ads Results
- 30%Retailer Engagement Increase*
- 3×Rebate Downloads*
- 41MAd Impressions
- 3.7MUnique Consumers Reached
- Campaign featured in Adweek Magazine
The ads generated foot traffic to our store, which absolutely translated into sales of GE Appliances. What’s good for GE is good for our business as well.—Edwards Appliance
GE Appliances Innovates Local Marketing
For GE’s Slate Rebate campaign, retailers were invited to receive highly targeted Facebook and mobile display advertising to drive awareness among nearby customers. Utilizing Local Ads, GE retailers easily ran sophisticated multi-channel campaigns, all through the Promoboxx platform.
Consumers discovered and downloaded the rebate on GE Slate-finish appliances from local retailers while browsing on mobile devices and from within the Facebook news feed.
GE Appliances Amplifies Reach at the Local Level
GE was featured in Adweek Magazine for their “fresh approach” promoting Slate Rebate with Promoboxx Local Ads. The program outperformed previous campaigns, driving a 3x increase in rebate downloads, and 30% increase in retailer participation. Most importantly, GE retailers efficiently reached millions of local customers, remaining top of mind on the path to purchase.
We were able to reach new local audiences and increase where-to-buy mindshare. It’s imperative for GE to continue to build brand goodwill with our retail partners.—Jason West, General Manager Merchandising & Training, GE Appliances
* Compared to GE campaigns without Local Ads funding.