CASE STUDY: FLOORING


Mohawk Flooring Helps Retailers Drive Sales with Digital Marketing Support


For its award-winning Love Your Floor Sale campaign, Mohawk Flooring built upon its long history of empowering local retailers, using Promoboxx Local Ads to help drive increased foot traffic and in-store sales via paid ads on Facebook and mobile display.


Local Ads Results

  • 49k+Consumer Clicks
  • 2M+Consumer Views of Ads
  • 50%Sales Impact*

There have been several occasions where customers have stated that they saw Mohawk sale and/or product information on our Facebook page and that is what brought them into our store. —Sheri Krogman, Flooring & More in Janesville, Wisconsin

Mohawk Delivers Consumer Leads to Local Retailers


For the Love Your Floor Sale campaign, Mohawk Flooring retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. Once clicked, the campaign led consumers to a mobileoptimized landing page which highlighted their local flooring store alongside the brand promotion—including a lead generation form and “Call Now / Get Directions” callouts.

Promoboxx drives affinity, engagement, and revenue to our retail partners, all while making their lives easier by providing localized digital marketing solutions at the click of a button. — Mollie Surratt, Sr. Director of Public Relations, Social Media, and Content Marketing, Mohawk



Mohawk Sees Campaign Impact at the Local Level


At the end of the campaign, Mohawk reported a 50% increase in directly attributed sales compared to previous Local Ads campaigns.

The highly impactful campaign was recently voted an Aligned Awards winner, recognizing Mohawk’s ongoing efforts to provide retailers with digital marketing support and education, all while increasing local consumer awareness and driving in-store sales.

* 50% increase in directly attributed sales compared to previous Mohawk Local Ads campaigns.

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