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Isolde Decker-Lucke 5 Retail Marketing Takeaways from Aligned 2018

Held in Boston, MA every fall for the past five years, the Aligned Conference, presented by Promoboxx, brings together brand marketers, sales representatives, and local retailers to develop digital strategies that increase foot traffic, sales, and business impact. This year’s theme was ‘It Takes a Community – Aligning Brands, Reps, & Retailers to Support Local […]

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Isolde Decker-Lucke Why Sales Reps Should Come to the Aligned Conference

Aligned is THE place for brand marketers, sales reps (like yourself), and retailers to come together to discuss digital strategies that increase independent retail sales. Attend our Aligned Conference in Boston, MA this October and walk away feeling like a digital marketing rockstar! Promoboxx wants to make your job easier by allowing you to meet […]

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Isolde Decker-Lucke Clienteling, In-Store Events, and Appointment Setting
Tech Leaders Share Strategies for Creating Loyal Customers

What makes the difference between a one-time purchase and a loyal customer? Promoboxx CEO Ben Carcio sat down with Gary Ambrosino, CEO of TimeTrade and Greg Higgins, Vice President of Accounts at Splash to discuss how brands and retailers can use clienteling, in-store events, and appointment setting technology to create their most loyal customer. Ben […]

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Isolde Decker-Lucke How To Make Your Sales Reps Pillars of Retail Marketing Success

Sales reps can be the glue that connects a brand to their local retailers. They can serve as the friendly face of a brand, while also promoting key sales and marketing initiatives at the local level. Sales reps are an essential part of educating retailers about a brand’s products, informing them about what’s going on […]

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Isolde Decker-Lucke Independent Retailers Matter: A Look Back at the Fourth Annual Aligned Conference

Wow… what a week! We are almost speechless here at Promoboxx… almost! 😉 Last week, marketers came to Boston’s seaport district from all across North America to be a part of the fourth annual Aligned Conference, the only national conference that focuses on strategies to develop alignment between brands and their local retailers. We are […]

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Isolde Decker-Lucke 5 Questions with Aligned Speaker Sheldon Bailey from ADM

Next up in our Aligned Speaker Series is Sheldon Bailey, Consumer Business Manager at ADM Animal Nutrition. ADM is all about passion, commitment and good old fashioned work ethic, and Sheldon’s role makes him uniquely positioned to speak to the importance of a strong retailer strategy that focuses on digital marketing. Digital marketing plays a […]

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Isolde Decker-Lucke Why Did We Start Aligned?

The Aligned Conference was started in 2014 to fill a major gap in the marketing conference circuit.  Promoboxx employees were looking for a conference to attend where brands could come together and brainstorm on how they approached the retail marketing channel. We were surprised to find that there wasn’t a single current event that fit […]

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Isolde Decker-Lucke 10 Things To Do While You’re In Boston For Aligned

We are so excited about Aligned 2017 and all the great panels and events we have planned (schedule will be released late July!). Boston is a truly amazing city, and locals will tell you that September is the best month of the whole year to visit. The Red Sox are playing, the weather is wonderful, […]

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Isolde Decker-Lucke Why You Should Attend Aligned 2017

Are you responsible for marketing initiatives with your local retailers and driving more sales through this channel? Discover and learn from other brand and retail marketers at the one and only Aligned Conference, now in its fourth year. If you attended last year you know what a great experience it can be, opening up the possibility […]

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Isolde Decker-Lucke 4 Reasons to Attend Aligned 2017

Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies that empower their local retailers. At last year’s event, attendees learned from, collaborated with, and networked with today’s most iconic brands on retailer marketing and reaching local customers, incentivizing retailer performance, and much more. [Related […]

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Tyler Cumella Experts Offer an Inside Look at Sales Rep-Retailer Success Strategies

Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key sales and marketing initiatives. To gain further insights into this invaluable top-down relationship, we sat down with two experts of the field: Matt Baum, North Region Key Account Manager – Running at Mizuno USA, […]

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Tyler Cumella 4 Secrets to Running Paid Ads with Your Local Retailers

Are your retailers asking how you’re going to help them drive foot traffic to their stores? You’re not alone. We asked brand experts from GE Appliances, Shaw Floors, and Cargill how they team up with retail partners to run localized advertising campaigns to stay in front of both new and existing customers. Brand Experts: Gina Thesing, Brand […]

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