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The Promoboxx Blog

Sonciary Honnoll Trek Bicycle Wins First Ever Aligned Awards

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. […]

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Drew Trek Bicycle Wins First Ever Aligned Awards

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. […]

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Anna Perko #AlignedCon Highlights: CraveLabs, Localytics, and GoSpotCheck Talk Mobile Strategies for Retail Marketing

It was my privilege to host the Bleeding Edge: Mobile Strategies for Retail Marketing discussion panel at this year’s #AlignedCon. Our three panelists, Jeff Peden CEO of CraveLabs, Raj Aggarwal CEO of Localytics, and Matt Talbot CEO of GoSpotCheck, are all notable players in the cutting edge of digital marketing. Here are some of their key insights on mobile […]

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Taylor Holm #AlignedCon Highlights: Todd Scott from Electrolux Speaks on Navigating the Retailer Feedback Loop

It was my pleasure to introduce Todd Scott at the Aligned Conference. Todd is the Digital Retail Integration and Merchandising Manager at Electrolux Major Appliances. More than that, Todd is a true pioneer of modern marketing, someone who combines keen digital skills with the kind of warmth that lets him connect with retailers on a personal […]

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Sonciary Honnoll #AlignedCon Highlights: Timberland’s Cassie Heppner Talks Re-Booting Retailer Marketing

At the 2014 #AlignedCon, Cassie Heppner, Director of North America Marketing at Timberland, shared how Timberland is taking responsibility for the success of their independents in her session: “Operation Refresh: Re-Booting Your Retailer Marketing.” I’ve included some highlights below, but the real point of action? Timberland is increasing the brand’s commitment to its independents, and gaining the interest and attention of each […]

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Catherine Daigle #AlignedCon Highlights: Evan Hackel Describes the Keys We Need To Empower Retailers Today

Midway through his presentation at Aligned, Evan Hackel led a demonstration that no one who was in the room will forget anytime soon. He led Andrew Glenn, one of Promoboxx’s Brand Account Managers, out of the room. Evan then returned to the room, where he posted three archery-style targets at different locations on the walls […]

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Andrew Glenn #AlignedCon Highlights: Jeremy McKinley Discusses How Trek Helps Bicycle Retailers Become Better Businesspeople

From the moment Promoboxx’s Janet Comenos introduced Jeremy McKinley at the Aligned Conference, everyone in the room knew that we were about to hear something exciting. Jeremy lives and breathes bikes – especially the kind of advanced bikes that Trek makes. He is also one of the creators of Trek University, a unique program that […]

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Drew #AlignedCon Highlights: Jason West from GE Appliances Talks about Helping Busy Retailers in a Noisy Market

Last week we kicked-off our first-ever Aligned Conference, which gathered manufacturing brand marketers, digital retail marketers and sales managers across multiple verticals to share how they empower their independent retailers. The sessions were brand-led and conversational, sparking innovation and creativity among the attendees! The first presentation was a conversation between Jason West, General Manager Merchandising […]

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Kelly Sonnenshein #AlignedCon Highlights: Jason West from GE Appliances Talks about Helping Busy Retailers in a Noisy Market

Last week we kicked-off our first-ever Aligned Conference, which gathered manufacturing brand marketers, digital retail marketers and sales managers across multiple verticals to share how they empower their independent retailers. The sessions were brand-led and conversational, sparking innovation and creativity among the attendees! The first presentation was a conversation between Jason West, General Manager Merchandising […]

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Emma Bisogno Announcing The Aligned Awards

The Promoboxx team is getting so excited for Aligned, the first-ever conference designed for manufacturing brand marketers, digital retail marketers and sales managers who are looking to help empower their independent retailers. As the Brand Account Director at Promoboxx, I am very excited to announce that we will be presenting one of our brand clients […]

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Sofia Papastamelos Coming to Aligned? Meet the Promoboxx team!

As MC, I would like to give all of our Aligned Conference attendees a hearty welcome to Boston! While I can’t wait to get down to business with our line up of top-notch speakers, I also would like to introduce you to my awesome team here at Promoboxx. They have been working hard to ensure that you […]

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Sofia Papastamelos Finalized #AlignedCon Agenda

It’s finally here! Welcome to the destination of our official Aligned Conference schedule, where you can read up on all the amazing sessions we have in store. Browse through bios and check out the social profiles of each speaker before you arrive. What sessions are you excited for? Tweet your thoughts and inspirations to #AlignedCon to […]

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