Every manufacturing brand we talk to wants to drive more revenue through their retail partners. Of course they do! This is sorta like me wanting to get in shape or save money, I know I need to do it, but I need someone to help kick my butt. Enter the Promobooxx team. With or without […]
The brand-to-retailer relationship is complicated. We talked a little about this in our post: Brands & Retailers: A Marriage on the Rocks (TMZ Style). As brand marketers, we know our retailer affair is symbiotic, but in many cases, not simpatico. Because “it’s complicated,” getting your retailers to participate in anything – from annual conferences, to […]
What’s ahead for 2012? Two words: Localized Marketing. As local pages continue to reign at the top of Google searches, you’ll need to implement (or augment) a local marketing strategy with your retail partners. This means always asking one very important question: “How do I get my products in the hands of more consumers?” The […]
Co-marketing can be best described as a practice where two companies cooperate with separate distribution channels, and jointly promote. With most companies looking for innovative and fresh marketing tactics, co-marketing is emerging as a popular way to generate leads, sell more product, and strengthen partnerships. At Promoboxx, we believe in co-marketing 100%. In fact, we’ve […]
Earlier today, I was reading through one of the latest HARO emails. If you don’t already know of HARO (Help a Report Out), it’s a great resource for both reporters looking for qualified sources on the fly, and for businesses looking for big media opportunities. I’ve subscribed to their updates, so I regularly receive HARO […]
I recently read a simple, yet fantastic post by Grasshopper's Ambassador of Buzz, Jonathan Kay. Grasshopper and KISSmetrics are collaborating on a challenge/test for startups that have never used KISSmetrics and don't have a phone number on their site. The winners get GH/KM accounts for life, plus more.
Facebook updated its Promotions Guidelines again last Wednesday, but when you get down to it - not much has changed.