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The Promoboxx Blog

Jonali Sorensen Supporting the Full Path to Purchase with Marketing Content

The journey to move a prospective buyer to a loyal customer has different phases and paces. Think of this path to purchase as a funnel, with a larger group of potential customers at the top and a smaller group of loyal customers at the bottom. It’s our challenge as marketers to understand this and create content that […]

Content Strategy brand
Jonali Sorensen Why Your Business Should Be On Social Media

Customers are spending time researching, browsing, and shopping online now more than ever. Learn how your business can leverage social media to connect and nurture your customers, no matter what stage of the sales process they are in! Did you know that 87% of shoppers turn to social media for help with buying decisions? With […]

Social Media Education brand
Isolde Decker-Lucke How Brands Can Support Non-Traditional Retailers

Including non-traditional retailers in your retail marketing campaigns is a great way to ensure brand consistency, engage with current customers, and reach new ones. By providing these retailers with assets that will help them market locally, you’ll strengthen your relationship with these local businesses while also building relationships with their customers. Only currently working with […]

Retail Marketing News brand
Isolde Decker-Lucke How Brands Can Align Direct-to-Consumer and Retail Strategies

While many brands have spent the last decade focusing on digital, last year saw a shift in the opposite direction as several formerly online-only brands realized the importance of the authentic, personal experiences only retailers can provide. The power of the authentic experience retailers provide is something Promoboxx has known and believed in since 2010! […]

Retail Marketing News brand
Isolde Decker-Lucke 4 Tips for Creating Content Pet Retailers Want

Curious what types of content make pet specialty retailers ‘go mutts’ with excitement? We’ve got answers! We surveyed pet care retailers about what types of content they want to share with their local customers. Using these insights, you can be confident that your team is building content that retailers want and will engage pet parents […]

Local Marketing Campaigns brand
Isolde Decker-Lucke Come See Johanna at Global Pet Expo

Register to learn from Endless Aisles, Petcurean, Promoboxx, and Naturally Unleashed at our seminar ‘Digital Marketing…It’s Not So Ruff After All!’ at Global Pet Expo 2019! Bid fur-well to digital marketing woes! Learn tips for marketing your retail business online from a panel featuring our own Johanna Fiedler, Director of Vertical Marketing and Consumer Engagement […]

Tips and Resources brand
Jonali Sorensen How to Create Knock-Out Content

Looking for your next content marketing win? We got your back. Content creation and promotion is a key marketing strategy for many of us. Brands are specifically tasked with providing brand-approved, quality content to their retailers so they can appropriately market the products they sell in-store. Retailers are tasked with actively engaging their consumers online, […]

Local Marketing Campaigns brand
Isolde Decker-Lucke Retail Marketing, What Works?
Retailers Share What They’re Looking For From Brands

Independent retailers often wear many hats, which makes it challenging for them to spend a lot of time marketing their business. We asked retailers from three different industries about the brand marketing support they find the most impactful. Check out their perspectives before creating your next retail marketing campaign! Meet the Retailers: Carrie Seifert is […]

Retail Marketing News brand
Alison Rancourt 4 Tips for Creating Content That Engages Local Consumers

Consumers that engage with a social media post are 20% more likely to make a purchase in-store. This is an incredibly important statistic for a brand or retail marketer when deciding where to put their marketing dollars! The average person spends two hours a day on social media – creating content that effectively engages and […]

Tips and Resources brand
Isolde Decker-Lucke Why Sales Reps Should Come to the Aligned Conference

Aligned is THE place for brand marketers, sales reps (like yourself), and retailers to come together to discuss digital strategies that increase independent retail sales. Attend our Aligned Conference in Boston, MA this October and walk away feeling like a digital marketing rockstar! Promoboxx wants to make your job easier by allowing you to meet […]

Aligned Conference brand
Isolde Decker-Lucke Clienteling, In-Store Events, and Appointment Setting
Tech Leaders Share Strategies for Creating Loyal Customers

What makes the difference between a one-time purchase and a loyal customer? Promoboxx CEO Ben Carcio sat down with Gary Ambrosino, CEO of TimeTrade and Greg Higgins, Vice President of Accounts at Splash to discuss how brands and retailers can use clienteling, in-store events, and appointment setting technology to create their most loyal customer. Ben […]

Aligned Conference brand
Isolde Decker-Lucke In-Store Events Position You and Your Retailers as Part of a Community

What would make you want to go shopping at a local store instead of online? An enjoyable shopping experience can be the single largest differentiator between online and offline shopping. Retailers who provide not only one-of-a-kind service but also host events that bring like-minded people together position their store as a part of their community. […]

Tips and Resources brand