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Ashleigh Anderson How to Celebrate Black History Month on Social Media

In 1976, the United States designated February as Black History Month, a month where Americans celebrate the history, achievements, and influence of the Black community. Although BHM was not designated until 1976, the origin of Black History Month can be traced back to 1915 when the ASALH was formed by Dr. Carter G. Woodson. Ways to […]

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Ashleigh Anderson 2021 Holiday Season

Holiday Trends The National Retail Federation (NRF) expects total retail sales to reach up to $4.44 trillion by the end of 2021. That’s a growth rate between between 10.5% and 13.5% compared to 2020.  The jump in retail is likely due to growing consumer confidence as pandemic restrictions have eased throughout 2021 with COVID-19 vaccines […]

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Ashleigh Anderson 2021 Holiday Planning

Holiday Prep: Build Awareness for Your Business In September and October, plan ahead and create demand. Getting customers excited about your business now can help pave the way for healthy sales in the coming months. While planning, keep in mind that there was a five week period in between Thanksgiving and Christmas last year, and […]

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Ashleigh Anderson Create an Active Connection with Your Audience Year Round

Engage Your Audience Year Round Some industries have an on/off season for purchasing, but online engagement can be consistent year round with the right content planning and strategy. Engaging consumers in your off season is a valuable time to build connection, trust, and brand loyalty. You can do this by using holiday and seasonally relevant […]

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Jonali Sorensen Supporting the Full Path to Purchase with Marketing Content

The journey to move a prospective buyer to a loyal customer has different phases and paces. Think of this path to purchase as a funnel, with a larger group of potential customers at the top and a smaller group of loyal customers at the bottom. It’s our challenge as marketers to understand this and create content that […]

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Jonali Sorensen How the Cycling Industry is Creating An Online Community and How You Can Do It Too!

Engaging consumers (new and old) is the most important way to move prospective customers through the sales process. Whether your stores are open full time or at limited capacity or hours, you can always leverage your online presence to nurture consumers. Your retailer’s social media channels can provide an important trusted voice within local communities. […]

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