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The Promoboxx Blog

Tyler Cumella Trek Bikes Drives Highly Targeted Customers In-Store [Case Study]

For its annual ‘Trek Fest’ campaign, Trek Bikes wanted to drive awareness of their best sale of the year — among the right consumers. By equipping their specialty retailers with funds for targeted Facebook advertising using Promoboxx Local Ads, Trek was able to reach cycling enthusiasts near each storefront. Trek Helps Retailers Reach Relevant Local […]

Local Advertising brand
Kim Lombard 5 Tips to Create Facebook Ads That Turn Digital Traffic into Foot Traffic

If you want to really hook consumers through local advertising via Facebook ads, you need to do more than just take advantage of the social giant’s detailed user data and powerful targeting capabilities. Start optimizing the content creative of the ads themselves, and you’ll not only reach the right consumers, but reach them at maximum […]

Local Advertising brand
Tyler Cumella 5 Ways Co-Op Advertising Could Be Made Easier [Retailer Survey]

Traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. As detailed in a recent blog post, we conducted a survey asking retailers to share insights into their experiences with co-op advertising. While there […]

Local Advertising brand
Tyler Cumella Why Is National Advertising Not Effective for Local Retailers?

National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the ineffectiveness of national advertising for local retailers. Major manufacturing brands spend millions of dollars each year creating digital content and placing […]

Local Advertising brand
Tyler Cumella Summer Reading to Inspire Your Local Retail Marketing Strategy

Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx […]

Local Advertising brand
Alexandra Laird The Promoboxx Approach: Maintaining Transparency in the Digital Age

Advertising executives gathered in the south of France last week for the Cannes Lions festival to celebrate the year’s best creative, but there was another topic on everyone’s minds: transparency. In fact, when major advertising industry events occur throughout the year, discussion around this issue spikes — and for good reason. Earlier this month, the […]

Local Advertising brand
Daniel Stevenson 5 Obstacles to Local Marketing Alignment Between Brands and Retailers

Together, national brands and local retailers can be a powerful duo for driving sales. Brands have important resources retailers don’t — budget, reach and marketing expertise. Retailers have a direct connection with local audiences, the ones who buy a brand’s product. The trouble is that many brands don’t have an effective point of top-down connection […]

Local Advertising brand
Tyler Cumella Retailers Tell All [Co-Op Advertising Survey]

As it is now, traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. We recently conducted a survey asking retailers to share insights into their experiences with co-op advertising. The goal setting out […]

Local Advertising brand
Kim Lombard Convert Impressions into Customers with Facebook Targeting

With more than one billion people spending time on Facebook each month, the platform offers unprecedented access to robust and highly accurate targeting data. For any brand focused on reaching valuable consumers in local markets, leveraging this targeting is a necessary advertising strategy. There’s no better avenue to take advantage of this opportunity than through […]

Local Advertising brand
Tyler Cumella Why Is Digital Co-Op Advertising So Hard?

With digital marketing evolving at such a rapid rate, co-op advertising programs have trouble keeping up the pace. While many brands still fail to even offer digital as a component of their program, those that do need to start innovating in order to steer clear of failure and ensure success. For both brands and retailers, […]

Local Advertising brand
Tyler Cumella Electrolux Drives 11,000 Unique Consumer Leads to Its Dealers with Innovative Local Ads Solution

Many brands and local retailers struggle to reach new customers, especially when it comes to increasing where-to-buy awareness for their products. Electrolux sought to provide their dealers with a solution to this challenge, leveraging the newly announced Promoboxx Local Ads in order to connect them with untapped consumer audiences. Electrolux is no stranger to working with their local […]

Local Advertising brand
Kelly Sonnenshein Shaw Floors Supports Its Local Retailers With a Mobile-First Advertising Approach

Many national brands struggle to effectively reach potential customers with where-to-buy messaging from local retailers. To combat this and heighten consumer awareness during a busy time like the holiday season, Shaw Floors leveraged Promoboxx Local Ads. Announced earlier this week, Local Ads is a new offering on our existing marketing platform where national brands and local […]

Local Advertising brand