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The Promoboxx Blog

Alexandra Laird Announcing Local Ads: Aligning Brands & Retailers to Drive New Customers In-Store

We’re excited to announce the official launch of Promoboxx Local Ads this week! After a highly successful long-term pilot, with participation from many national brands and thousands of local retailers, Local Ads is now formally a core component of the Promoboxx marketing platform. I’m particularly enthusiastic about this launch because the results are clear: Local Ads is […]

Local Advertising brand
Tyler Cumella Looking Back & Charging Ahead: Our Top Digital Retail Marketing Blog Posts

When a year comes to a close, it’s only natural to reflect on what has occurred and how we can learn from it in the coming year. 2015 was an amazing year for the Promoboxx team, and while it was an exciting time of opportunity and rapid growth, it’s time to look forward and charge […]

Local Advertising brand
Ben Carcio Our Top 3 Digital Retail Marketing Predictions for 2016

2015 has been an amazing year for us here at Promoboxx! While 2015 has been a year ripe with opportunity and growth, however, it’s coming to a close, and now is the time to start setting 2016 plans into motion. The past year has been a time of rapid growth, as we’ve seen several industry-leading […]

Local Advertising brand
Andrew Glenn GE Appliances Leads Co-Op Advertising into the Digital Age

As covered in a recent Adweek feature, GE Appliances is bringing co-op advertising into the digital age with localized paid ads on Facebook and mobile display. How? By partnering with Promoboxx. GE Appliances has a long history of supporting their independent retailers through co-op advertising. How does such a large brand, however, manage to start shifting […]

Local Advertising brand
Kim Lombard Shaw Floors Wins at Local Retail with Paid Ad Solutions

With 90% of all retail sales still being transacted in-store,1 brands need to ensure that their local retail partners are equipped with all of the marketing tools and resources necessary to keep their brand top of mind. In this series, we will be highlighting a few brands who are stepping in and winning at local […]

Local Advertising brand
Tyler Cumella What’s the Future of Co-Op Advertising? Marketers from Timberland, AutoTrader, GE Appliances Weigh In

The future of co-op advertising hangs in the balance; it hasn’t seen innovation for decades. Is co-op walking dead? That’s one of the questions we posed to three seasoned retail marketers. Amidst the digital revolution, co-op advertising has stayed the same. To better understand challenges to innovation, Ben Carcio (Co-Founder and CEO, Promoboxx) interviews Cassie Heppner (Timberland), Alpesh […]

Brand & Retailer Interviews brand
Janet Comenos Missing the Mark – Asset Management Platforms

Are you doing all that you can to engage your independent retailers and expand your consumer reach? In this blog series, we will share five services that we believe fail to properly engage retailers. We’ll also share insights on strategies for better alignment. The first tactic we beg to differ with is: Asset Management Platforms. […]

Local Advertising brand
Ben Carcio Co-Op Advertising For Dummies

The response to our Co-Op Advertising is Walking Dead post has been overwhelming. For those who have been dealing with co-op advertising on a daily basis, there has been overwhelming agreement that it’s time for change. However, even with this agreement, many of my marketing colleagues still don’t understand co-op advertising fully. To help explain, I searched […]

Local Advertising brand
Janet Comenos Nissan’s Dealer Marketing Success Story

Unified. Determined. Supportive. Those are a few words that come to mind when I think about Nissan’s dealer marketing strategy. The auto manufacturer has gained revenue and market share in the U.S., with the goal set at 10% U.S. market share by March 2017. They are gaining on this goal faster than expected, and after partnering with them […]

Brand & Retailer Interviews brand
Ben Carcio Join Our Webinar: Co-Op Advertising is Walking Dead

The amount of responses from my recent blog post about the death of co-op advertising spoke for itself as to how much of an acute pain-point co-op advertising is for the majority of you. To recap: Digital co-op fails because it’s too messy, hard to track, and ignored Big box retailers monopolize most brand assets […]

Local Advertising brand
Andrew Glenn Trek Bicycle Provides Retailers with Local Mobile Ads to Reach New Customers

“I can’t sell you this bike.” Trek’s Retail Marketing Manager, Jeremy McKinley, set the stage during his Aligned Conference session by underscoring independent retailers as the only avenue for purchasing a new ride. He needs these retailers to succeed, so he provided retailers with local mobile advertisements via Promoboxx Local Ads. With Promoboxx Local Ads (formerly known as Match), national brands, like Trek, […]

Local Advertising brand
Drew Trek Bicycle Wins First Ever Aligned Awards

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. […]

Aligned Conference brand