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The Promoboxx Blog

Sonciary Honnoll Trek Bicycle Wins First Ever Aligned Awards

The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. […]

Aligned Conference brand
Drew Co-Op Advertising Is Walking Dead

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. [Note: this post was updated in February 2016 to reflect updates to the Promoboxx platform.] The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that the […]

Local Advertising brand
Ben Carcio Co-Op Advertising Is Walking Dead

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. [Note: this post was updated in February 2016 to reflect updates to the Promoboxx platform.] The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that the […]

Local Advertising brand
Emma Bisogno Brand-To-Retail Collaboration Series: How 3M and Mohawk Collaborated With Their Retailers To Amplify Their Digital Presence

3M and Mohawk are both large manufacturing brands that pride themselves on driving innovation, while staying true to their deep roots. 3M and Mohawk teamed up and came to Promoboxx wanting to amplify their digital presence and strengthen their relationship with their aligned retailers. They also wanted to learn how to collaborate with their retailers […]

Local Advertising brand