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The Promoboxx Blog

Amanda McMullen Facebook Pages Beating Out Websites?

In the past, online marketing campaigns focused primarily on their “official” websites . They chose to direct resources to their websites because the sites were the first place most consumers searching for a product or service online would be able to interact with their brand. However, a recent study performed by comScore indicates that Facebook […]

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Janet Comenos How Do Brands Stay Relevant To Retailers?

It’s relatively easy for brands to stay visible to retailers, but it’s much more difficult to stay relevant. Relevant means that your goals for your brand and products align with retailers’ goals to increase sales. And it’s sometimes easy to lose sight of a simple fact: your retailers carry more than just your products. They […]

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Emma Bisogno The Dabbieri Collection launches “Partner Pages” with Promoboxx

The Dabbieri Collection, a luxury brand of high-end floor coverings recently teamed up with Promoboxx to create an evergreen campaign with each of its independently-owned showrooms across North America. The campaign, which includes co-branded brand-retailer pages for each showroom, has the goal of strengthening Dabbieri’s relationship with showrooms while simultaneously increasing consumer awareness of “where […]

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Randy Murray Retailer Engagement Series (Part 4): Connecting with Retailers

We’re capping off our four part series on steps brands can take to better engage retailers by focusing directly on the brand-retailer connection. Whether it’s co-marketing opportunities, sending an email, conducting a survey, picking up the phone, or visiting the store – connecting with retailers is dependent on the brand taking a deep interest in […]

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Jack McDermott For Consumers, Local Just Makes Sense

In a recent article, we mentioned how brands and retailers can build a mutually-beneficial relationship through co-marketing. Since it’s the consumer’s attention they’re vying for, it’s important for both brands and retailers to understand if consumers prefer nationally localized co-marketing campaigns. The numbers are in. Consumers widely prefer the personalized nature of local advertisements compared […]

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Randy Murray Retailer Engagement Series (Part 3): Making Online Co-Branded Marketing Successful

In the first two parts of this series, we talked about using email digests to engage retailers and using your Facebook Timeline to strengthen your retailer marketing. Now let’s discuss successful strategies for using online tools to execute co-branded marketing campaigns. Co-branded marketing has long been an effective way for brands to engage retailers in […]

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Amanda McMullen Retailer Industry Trends and Insights

As we have said before, brand-to-retailer marketing can’t be successful without the willing participation of the retailer. To ensure that retailers get the most out of your campaigns, it’s your job to find ways to engage and motivate them. However, before you can connect with your retailers, you need to understand their perspective. The Typical […]

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Cynthia Drake Retailer Marketing Series: Barry Smith, Director of Marketing at Profile Design

Brands that sell primarily through specialty retail stores have two important main goals: 1. To support retailers in selling brand products 2. To inform end-customers about brand offerings Barry Smith, Director of Marketing for Profile Design, knows all about this. “Our true customer is the retailer,” Smith says. “But they [retailers] want us to find ways […]

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Randy Murray Retailer Engagement Series (Part 2): How To Use Your Brand’s Facebook Timeline To Feature Retailers

Engaging and enlisting your retailers to take advantage of your marketing programs can be a challenge, but there are some fresh approaches that can work to get your retail base excited about your brand and your messages and programs. In Part 1 we covered how to use email digests to get retailers engaged in marketing programs. […]

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Randy Murray Retailer Engagement Series (Part 1): Leveraging Email Digests To Increase Marketing Program Participation

Cutting through the clutter of messages overwhelming retailers today can be difficult, but it’s not impossible. In this four part series we’ll cover steps that you can take right now to drive higher levels of engagement with your retailers, and hopefully, increase sales. Part 1: Leveraging Email Digests To Increase Marketing Program Participation Your retailers […]

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Amanda McMullen Why Everyone Loves Amex’s Small Business Saturday

We recently talked about the importance and success of Record Store Day, an annual event that promotes the culture of the small, local, independent business. Now, let’s discuss a similar event: American Express’ Small Business Saturday. About Small Business Saturday American Express created Small Business Saturday in November 2010. The event celebrates smaller businesses and encourages […]

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Randy Murray Where Can I Buy? Using Social Media to Help Consumers Find Local Retailers

Social media is all the rage, but is it paying off for local retailers? It can, especially when helped along by brands. In social media, there are actually two things going on at once: 1. Consumers are talking about the things that they buy and want to buy. 2. They’re doing this while they’re moving […]

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