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The Promoboxx Blog

Amanda McMullen Lessons From Record Store Day

In a recent post, we discussed how consumers are moving away from the cookie-cutter products of yesterday in favor of brands that provide them with unique, personalized experiences. One of the greatest examples of this phenomenon is Record Store Day, an annual event on the third Saturday in April in which independently owned record stores […]

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Randy Murray QR Codes (Part 1): What Are They & Should I Use Them?

Manufacturers and vendors seem to be attaching those little black and white pixilated squares on everything. There was one on a ketchup bottle that sat on the diner table at lunch today. But do real people, consumers, actually using these things? Do QR codes work? And can they work for your brand’s stores? Those are some big questions […]

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Elizabeth Knopf Why Big Brands Want To Seem Small

Prior to the Industrial Revolution, items were produced in a customized manner by craftsmen. Then, as companies were driven by efficiency and scale, brands became removed from customers through multiple layers in the value chain. Now consumers want the personal connection, reliability, and uniqueness that local stores and brands offer. Consumers have shifted their interests from wanting cookie-cutter products to searching […]

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Ben Carcio Get Retailer Engagement To Build Revenue

Every manufacturing brand we talk to wants to drive more revenue through their retail partners. Of course they do! This is sorta like me wanting to get in shape or save money, I know I need to do it, but I need someone to help kick my butt. Enter the Promobooxx team. With or without […]

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Sonciary Honnoll Chevrolet, NFL, Super Bowl…What’s Next?

For Super Bowl XLVI, Chevrolet tried something totally brand new. It pre-released its Super Bowl commercials ahead of the big game through co-branded online campaigns. Each customized to every one of their Chevy dealers. Dealers were then given tools to help them promote their version of the campaign via email, social media (Facebook, Twitter), and […]

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Sonciary Honnoll Brand-to-Retailer Marketing: How To Know If It’s Right For Your Brand

For brands that sell through retailers, Brand-to-Retailer (B2R) marketing can be one of the most influential ways a brand promotes its products. And before we dive into if it’s right for your brand, let’s define what B2R is. What is Brand-to-Retailer (B2R) Marketing? If you’re wondering what exactly we mean when we talk about B2R marketing, we’re describing […]

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Ben Carcio Manufacturing Brands: Embarrassed by Their Retailers?

If you look at how manufacturing brands promote their retailers on company websites, it seems like they’re embarrassed by them.  It reminds me of how teenagers are embarrassed by their parents. Yes, they support them, cloth them, feed them, but these kids don’t want to get caught dead with their parents in public. Like when I was […]

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Sonciary Honnoll Brands & Retailers: A Marriage on the Rocks (TMZ Style)

We don’t like to think of ourselves as marriage counselors, but in a sense, that’s what we are. While no one could have predicted Kim Kardashian’s nuptial demise (sarcasm), most marriages show clear signs that they’re on a rocky edge. What does this have to do with a brand and its retailer? Let me explain. […]

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Sonciary Honnoll #1 Question Your Customer Needs Answered

I recently read a simple, yet fantastic post by Grasshopper's Ambassador of Buzz, Jonathan Kay. Grasshopper and KISSmetrics are collaborating on a challenge/test for startups that have never used KISSmetrics and don't have a phone number on their site. The winners get GH/KM accounts for life, plus more.

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Sonciary Honnoll What Brands Should Know About Facebook’s New Promotions Guidelines

Facebook updated its Promotions Guidelines again last Wednesday, but when you get down to it - not much has changed.

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Sonciary Honnoll Customer Spotlight: Barney Butter

Barney Butter is an all natural almond butter made with Premium California Almonds. Jennifer Barney began making the spread one jar at a time for her Fresno, California friends and family.

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Ben Carcio 4 Things to Ask a Facebook Marketing Vendor

Are you considering a marketing tool or agency to run your online social promotions on Facebook, Twitter, LinkedIn? Here are 4 simple questions to remember to ask.

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