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The Promoboxx Blog

Rebecca Christoffersen How Promoboxx Is Giving Back This Holiday Season

Photo credit: Uncage the Soul Productions. This week we celebrated #GivingTuesday, a day that unites people from around the world to do good. Whether it’s donating time or resources, this global movement shows us how working together and small acts of kindness can create real change in our communities. It also gives us a chance […]

Careers & Culture brand
Isolde Decker-Lucke Specialized Supports Small Business Saturday® [Small Business Saturday® Series]

Specialized is partnering with Promoboxx to encourage more shoppers to buy locally this holiday season. Small Business Saturday® underscores the importance of supporting the small brick-and-mortar stores that are a part of every community. “Small Business Saturday® is one of the most important shopping days of the year, especially for bicycle retail,” said Molly Supple, […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke New Balance Embraces Ties With Run Specialty Stores [Small Business Saturday® Series]

How many days a year do you shop locally? Small Business Saturday® occurs the Saturday after Thanksgiving and is an annual event that reminds consumers to spend their dollars in local communities. This year, Promoboxx started a new Small Business Saturday® initiative to encourage our brand partners to run paid ad campaigns with their local, specialty […]

Local Advertising brand
Isolde Decker-Lucke Know Your Audience – 87% of Appliance Consumers Shop In-Store

New data shows, appliance consumers make their purchases in-store. Local appliance dealers, rejoice! A new survey from Netsertive, a fellow supporter of independent businesses, shows that 87% of appliance shoppers researched their item online, but made their actual purchase at local dealer locations. The combination of a strong digital marketing and confident, knowledgeable in-store employees seals […]

Retail Marketing News brand
Isolde Decker-Lucke Independent Retailers Matter: A Look Back at the Fourth Annual Aligned Conference

Wow… what a week! We are almost speechless here at Promoboxx… almost! 😉 Last week, marketers came to Boston’s seaport district from all across North America to be a part of the fourth annual Aligned Conference, the only national conference that focuses on strategies to develop alignment between brands and their local retailers. We are […]

Aligned Conference brand
Isolde Decker-Lucke Retail Marketing Heroes: OluKai on In-Store Culture, Important Causes and More

Veronica Cano, Marketing Partnerships Manager at OluKai, sat down with Promoboxx to talk about how they prioritize their retailer network and their passion for Hawaiian culture in their products and marketing campaigns. We chatted with Veronica, who has been with the company for over four years, to better understand the key trends she is seeing […]

Brand & Retailer Interviews brand
Isolde Decker-Lucke Why Did We Start Aligned?

The Aligned Conference was started in 2014 to fill a major gap in the marketing conference circuit.  Promoboxx employees were looking for a conference to attend where brands could come together and brainstorm on how they approached the retail marketing channel. We were surprised to find that there wasn’t a single current event that fit […]

Aligned Conference brand
Kelly Sonnenshein About All Floors Talks Amazon Home Business and Flooring Trends [Interview]

Here at Promoboxx we love local retailers and look for opportunities to highlight their stories. In our latest Retailers Rule interview, we connect with Tom Heffner, owner of About All Floors. Tom is currently a member of Mohawk’s National Dealer Advisory Council and is well-versed in the flooring industry. Straight out of college he worked for […]

Brand & Retailer Interviews brand
Tyler Cumella Over 65% of the Best Running Stores in America Use Promoboxx

Every year, Competitor magazine partners with Running Insight trade magazine to identify the 50 Best Running Stores in America, recently releasing the annual list for 2016. We congratulate all of the recognized retailers and are proud to say that over 65% of them use the Promoboxx marketing platform to easily promote content for the footwear […]

Retail Marketing News brand
Tyler Cumella New Balance, Arc’teryx Talk Going Global and Staying Local

New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to […]

Brand & Retailer Interviews brand
Tyler Cumella Charles River Running Charges Ahead in a Rocky Retail Environment [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Charlotte Walsh, owner of Charles River Running. Opened in June 2012, Charles River Running is a brick-and-mortar specialty run and walk store located in the heart of Norwood, Massachusetts. […]

Brand & Retailer Interviews brand
Kelly Sonnenshein Appliance Buying Group, NEAEG, Partners with Promoboxx to Help Retailers Embrace Digital Marketing

Our team is excited to announce that appliance cooperative buying organization, the New England Appliance and Electronics Group (New England division of NECO), has recognized Promoboxx as part of its new Preferred Digital Vendor Program. The goal of the partnership is to help local appliance stores embrace digital marketing. Through the program, appliance dealer members […]

Retail Marketing News brand