It’s finally here! Welcome to the destination of our official Aligned Conference schedule, where you can read up on all the amazing sessions we have in store. Browse through bios and check out the social profiles of each speaker before you arrive. What sessions are you excited for? Tweet your thoughts and inspirations to #AlignedCon to join the conversation.
Ben Carcio, CEO and Co-Founder, Promoboxx
With over a decade of experience launching web products and a true appreciation for the independent business, Ben created Promoboxx to drive dealer engagement in digital marketing programs regardless of retailers’ level of sophistication. Now with tens of thousands of retailers and several dozens of industry-leading brands, Promoboxx continues to help strengthen the relationship between manufacturing brands and their local retailers with co-branded digital marketing content.
Connect with Ben: @bcarcio LinkedIn
Jason West, General Manager Merchandising & Training, GE Appliances
Jason has been an employee of the General Electric Company for 19 years. He has served in a wide variety of roles with increasing responsibility including sales, product management, and marketing. In his current role, he is responsible for managing a large marketing team that develops many of GE Appliances go-to-market materials, tools, and processes.
Connect with Jason: LinkedIn
Todd Callaway, Director of Digital Content, Shaw Floors
Todd has helped introduce a new world of digital marketing for Shaw Floors and its valued retailers. Todd has helped plan and launch many significant milestones for Shaw, including the original launch of Shawfloors.com, Shaw’s first digital advertising, a service called Shaw Web Studio that provides websites for retailers, and the launch of Promoboxx for Shaw’s retailers.
Connect with Todd: LinkedIn
Todd Scott, Digital Retail Integration and Merchandising Manager, Electrolux Major Appliances
Todd Scott is a brand and retail marketing veteran, serving tours of duty with diverse verticals and channels, including The Toro Company, General Mills, Regis Corporation, Best Buy, VF Corporation. He currently leads digital retail marketing for Electrolux Major Appliances North America in Charlotte, NC.
Connect with Todd: @xciting LinkedIn
Jeremy McKinley, Global Retail Marketing and Training Manager, Trek Bicycle
Jeremy has spent more than 15 years working in one of the largest cycling retailers in the US. Prior to Trek Bicycle, he worked for the GAP, in mental hospitals, and “emotional growth boarding schools.” This wide range of experiences informs Jeremy’s work with retailers. With more than 3,000 independent retailers worldwide, he has his work cut out for him!
Connect with Jeremy: @JHeyMcK LinkedIn
Evan Hackel, Founder and CEO, Ingage Consulting
Evan provides management consulting services for franchises, cooperatives, buying groups and dealer networks. He works with leading organizations including Denny’s, Dairy Queen and Meineke to name a few. He understands the keys to success of a strong dealer network are successful retailers that have partners to empower them to grow and be more profitable.
Connect with Evan: @ehackel LinkedIn
Cassie Heppner, Director, North America Marketing, Timberland
Since joining Timberland in 2004, Cassie has worked to keep the company’s retail marketing efforts fresh, and now directs the development of strategic plans and account partnerships across the US, Mexico, and Canada. Cassie also lends her expertise to Promoboxx’s retail advisory board and is a member of the Big City Mountaineers northeast council.
Connect with Cassie: @cassieheppner LinkedIn
Frank Chiera, VP of Marketing and Advertising, Flooring America of CCA Global
With almost 20 years of retail marketing experience, Frank has experience with client and agency side retail, public relations and social media savvy. Ever-focused on the evolution of marketing and new technologies in his current role, he leads a team dedicated to helping entrepreneurs reach new customers, cultivate relationships and drive sales.
Connect with Frank: @FrankChiera LinkedIn
Jeff Peden, CEO and Founder, CraveLabs
Jeff is currently CEO at CraveLabs, a Boston-based mobile advertising technology firm that specializes in leveling the playing field for small businesses. Previously, Jeff was a co-founder of and CTO for Newbury Networks, a Boston based company which focused on indoor location tracking systems for enterprise wireless networks.
Connect with Jeff: @j_peden LinkedIn
Raj Aggarwal, CEO and Co-Founder, Localytics
Under Raj’s leadership, Localytics has become the leading and most powerful analytics and marketing platform for apps and secured key partnerships with some of the world’s most well-known brands, including Microsoft and The New York Times. A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics.
Connect with Raj: @analyticsraj LinkedIn
Matt Talbot, CEO and Co-Founder, GoSpotCheck
At GoSpotCheck, a mobile app that makes it easy for field teams to collect data, Matt focuses on shaping the company strategy, financing and building the team. Before he helped start the company, he worked in corporate finance at Johnson & Johnson and is an alum of Bucknell University.
Connect with Matt: @MattTalbot LinkedIn
Emily Tuggle, Division Community Manager, Mizuno USA
Emily serves as Mizuno’s community expert, managing online key influencer engagement, blog content, social media networks, CRM plans and retailer social communications. Working to share the message of the “Transformative Power of Running” Emily worked to plan and launch programs like “What If Everybody Ran” and the “Mizuno Baton” to ignite and engage the passion of Mizuno’s fan base.
Connect with Emily: LinkedIn
Johanne Pearson, Retail Digital and Social Manager, Chevrolet
Johanne ensures that the Chevrolet brand has a strong digital and social presence in the retail space. She helps lead the effort to develop digital solutions for Chevy retailers. With 18 years of experience in the auto industry, she has worked in Marketing & Advertising, Customer Relationship Management, Product Planning and Purchasing.
Connect with Johanne: @jpearson02 LinkedIn
Michael Cearley, SVP & Senior Partner, Global Social Strategy, FleishmanHillard
Mike has more than 20 years of emerging and social media, integrated marketing, and storytelling experience. In addition to serving as FleishmanHillard’s digital/social practice group leader for the Americas, he currently leads a team of 75+ social media experts around the globe to support Chevrolet’s global social presence.
Connect with Mike: @11thscreen LinkedIn
John Ross, Director of Customer Solutions, Digital Integrated Media Team, PepsiCo
John joined PepsiCo in 2012 to help lead Customer Solutions development through the Digital Engagement Team. His responsibility oversees all brand engagements with shopper, foodservice customers and e-commerce digital customer relationships. Top volume PepsiCo customers represent a footprint of more than 300,000 customer locations nationally.
Connect with John: @johndrossjr LinkedIn