We are excited to announce the addition of Instagram as our latest channel offering through Promoboxx Local Ads! After a highly successful pilot, Instagram is now a core component of the Promoboxx Local Ads program, joining Facebook and mobile display.
Launched earlier this year, Promoboxx Local Ads extends brand content, targeting, and media mix to local retailers, where both benefit from reaching nearby customers on mobile devices and driving them in-store.
With more than 500 million active users and 300 million daily active users, Instagram has become a major heavyweight in the world of digital advertising. We have watched the brands we work with take note of this in their national advertising, with 48.8% of US companies using Instagram advertising in 2016.
With this in mind, we knew it was time for us to help brands take advantage of this massive opportunity on a hyper-local level with their retail partners.
Brand marketers struggle to reach consumers on mobile devices with where-to-buy messaging that actually comes from the local retailer.
Retailers have the locally-relevant advantage – they know their customers best. However, they rarely have the resources to produce professional advertising content, let alone the bandwidth required to run targeted ad campaigns across multiple mobile channels.
By advertising through their retail network, national brands can amplify local awareness for their products while helping retailers reach consumers where they are now spending a majority of their time in a targeted, effective way.
Instagram is just one of the latest advertising channels for brands and their retailers to capitalize on, home to unique opportunities and demographics.
With visuals at the forefront, Instagram also has the power to move people–inspiring them to see a business in a new light or take a particular action.
By adding Instagram to our suite of Local Ads channels, we will only continue to help brands and retailers meaningfully connect and engage consumers on mobile devices in a scalable, efficient way.
Join the ranks of The North Face, New Balance, GE Appliances, and Trek Bikes who are already teaming up with their local retailers to bring new customers in-store. Get started now.