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Online Sweepstakes Promotion Checklist

We’ve put together some basic guidelines to running a successful Promoboxx sweepstakes promotion. Each promotion will be executed slightly differently, but if you follow these suggestions, you’ll improve the success of your promotion.

Launch Day

– Activate your promotion
– Launch promotion-specific Facebook ads
– Share on your social networks (Facebook, Twitter, etc.)
– Advertise the promotion on your website
– Post promotion details to your blog
– Send announcement email to your subscriber base
– Ask employees, friends, and family to share promotion

3-Days Left Reminder

– Share 3-day reminder to the social networks (Facebook, Twitter, etc.)
– Publish 3-day reminder to your website
– Include 3-day reminder in your blog post
– Send 3-day reminder email to your subscriber base

2-Days Left Reminder (optional)

– Share 2-day reminder to the social networks (Facebook, Twitter, etc.)
– Publish 2-day reminder to your website
– Include 2-day reminder in your blog post
– Send 2-day reminder email to your subscriber base

Last-Day Reminder

– Share last-day reminder to the social networks (Facebook, Twitter, etc.)
– Publish last-day reminder to your website
– Include last-day reminder in your blog post
– Send last-day reminder email to your subscriber base

Post-Promotion

– Contact winner(s)
– Share winner announcement on the social networks (Facebook, Twitter, etc.)
– Publish winner announcement to your website
– Post winner announcement on your blog
– Send winner announcement email to your subscriber base
– Send prize to winner

Promotion Tips

During the entire promotion period, continuous community management is key. Be sure to login to your social media accounts at least two or three times a day to engage and respond to participants’ comments and questions.

It is appropriate for you to re-tweet/share others’ posts about your running promotion in order to keep the promotion details fresh in your newsfeeds.┬áIf you are running Facebook ads, login in daily to verify that you are satisfied with their performance. If not, tweak as needed.