We’ve been reading about dealer marketing programs where ad management fees are not being disclosed to a brand’s dealers. We’re seeing this in just about every industry, with auto, appliances and footwear being the most prevalent. This trend is very concerning to us. In addition, many of these programs provide hidden revenue back to the brand. This has forced us to adhere to our core value of “Believe in Retailers” and make the following pledge:
This is our pledge. We encourage all retail marketing vendors to disclose their marketing management fees clearly to retailers and we discourage all brands from taking hidden revenue shares on retailer marketing programs.
If you’d like to talk about how you can help, please email me at firstname.lastname@example.org.