Digital Retail Marketing Innovator Promoboxx Expands Leadership Team

Former Facebook, Vistaprint and Backupify Pros Join to Drive Operational Growth and Support Expanding Demand for Digital, Local Retail Marketing

BOSTON, December 1, 2015 ​– ​Promoboxx today announced new additions to the company’s leadership team to support critical operational functions and the growing demand for its digital retail marketing platform, enabling brands to support local retailers with world­class advertising content and campaign promotion. The new members of Promoboxx’s leadership team include Daniel Stevenson, Chief Revenue Officer, who comes to Promoboxx from Backupify; Alexandra Laird, Director of Advertising, from Facebook; and Mansi Mohnani, Director of Retailer Products, from Cimpress (Vistaprint).

“We are extremely pleased that these seasoned industry veterans from well­known and successful organizations see the value of what we do and want to join Promoboxx,” said Promoboxx CEO Ben Carcio. “Our new executives will be key to our mission and growth as Promoboxx continues to transform the outdated model of co­op advertising into a new shared, digital retail marketing standard.”

Prior to joining Promoboxx, Stevenson led a consulting practice focused on helping software­as­a­service (SaaS) and Internet of Things (IoT) companies leverage partnerships. He also served as Vice President of Business Development at Backupify, which was sold in December 2014. Before joining Backupify, Stevenson held partner leadership roles at Iron Mountain Digital and LiveVault. Comments Stevenson, “Promoboxx was founded on the vision that local retailers are a core engine of the US economy, but as a market they have been sorely underserved. Promoboxx is bringing much­needed digital alignment and collaboration between brands and local retailers and I look forward to working with the Promoboxx team to continue to drive value for brands and retailers alike.”

Laird joins Promoboxx as Director of Advertising from Facebook, where she served in a variety of roles, guiding major brands to leverage the platform’s massive scale and accuracy. At Facebook, Laird managed a Client Solutions team, providing data­driven media and measurement recommendations to consumer goods brands advertising on the platform. Most recently she held a sales role at Atlas, Facebook’s ad tech platform for people­based ad serving and measurement. She will leverage her global digital marketing expertise to bring equal scale and traction for brands and their local retailers through Promoboxx. She describes her new role as exciting: “There is a critical need for brands to engage consumers on the digital, mobile channels where they spend their time, and Promoboxx is uniquely positioned to do this by closely aligning brands and their independent retailers along each step of the customer journey. I’m excited to join this talented team and look forward to significantly scaling our offerings.”

Mohnani, Director of Retailer Products, was the Senior Global Product Manager at Cimpress (parent company of Vistaprint), where she spearheaded efforts to make personalized products accessible and affordable to small businesses, graphic designers and consumers. She spent seven years at the company and launched a patent pending user experience flow for Postcard mailing services, which increased revenue by 40 percent. She describes her move to Promoboxx as one too good to pass up: “It’s inspiring to join a group of highly innovative, committed people all focused on a common goal – supporting independent retailers, who represent the backbone of our economy and cornerstones of our communities. I’m honored to play a role in helping independent retailers become better marketers every day.”

About Promoboxx

Promoboxx is the only marketing platform that connects and aligns national brands and local retailers to drive sales. Founded in 2010 and headquartered in Boston, Promoboxx works with leading manufacturers in the outdoor, auto, appliance, and footwear industries. More information is available at or @Promoboxx.

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