GE Appliances Named Aligned Awards Winner at 2nd Annual Promoboxx Aligned Conference
Appliance Brand Recognized for Helping Local and Independent Retailers Generate More than Forty Million Impressions with Innovative Digital Marketing Partnership
BOSTON, November 16, 2015 – Promoboxx, a unique digital retail marketing platform that makes it incredibly easy for brands to promote co-branded digital campaigns with their local retailers, today announced that GE Appliances was selected as the winner of the Aligned Awards at its 2nd Annual Aligned Conference. The only event of its kind, Aligned Conference brings together manufacturing brands from across industries to share marketing strategies that empower and build alignment with their independent retailers.
The Aligned Awards recognize the best co-branded digital campaigns that connect a brand with its local, independent retailers. Across industries, these digital marketing efforts excelled at garnering retailer engagement and consumer reach. In 2015, the Aligned Award nominees included manufacturing brands like: Chevrolet, Mohawk Flooring, Nissan, Timberland, Shaw Floors, and Widex.
GE Appliances won the award for its innovative GE Slate Campaign, which was designed to educate consumers on how to save money by accessing a digital rebate offer from a retailer’s co-branded landing page. A group of participating retailers promoted the landing page and received paid local ads digitally via Promoboxx. GE Appliances funded ads ran across Facebook and top local mobile app networks. The award-winning campaign resulted in 91 percent retailer engagement, 1.7 million geo-targeted mobile in-app impressions and a reach of over 40 million local consumers on Facebook (3.7 million of which were unique).
“The GE Slate Campaign was a great success for both the GE Appliances brand and our retailers,” said Jason West, General Manager Merchandising & Training at GE Appliances. “We were able to reach new local audiences and send both desktop consumers and mobile phone users to a digital experience that reinforced where-to-buy mindshare and incentives for Slate appliances, while continuing to build brand goodwill with our retail partners.”
“GE Appliances has a long history of working closely with its retailers on marketing and advertising initiatives and we are proud to be part of that tradition,” said Ben Carcio, CEO, Promoboxx. “General Electric did an exceptional job with its Slate Campaign by leveraging organic and paid marketing efforts via Promoboxx to reward its retailers’ digital actions with local ad dollars, which in turn, resulted in unprecedented engagement and exposure for both the brand and the retailers.”
To learn more about the best co-branded digital campaigns showcased at the 2015 Aligned
Conference, please download the free Aligned Awards Co-Marketing Campaign Look Book.
Promoboxx is the only marketing platform that connects and aligns national brands and local
retailers to drive sales. Founded in 2010 and headquartered in Boston, Promoboxx works with
leading manufacturers in the outdoor, auto, appliance, and footwear industries. More information is
available at www.promoboxx.com or