Terry Schalow, Executive Director of the Running Industry Association (RIA) knows that independently owned running stores are special.
These stores are the only place runners can go and know they’ll have all their questions personally answered by people who love to run. Supporting authentic experiences like these, found exclusively at local running stores, is one of the main reasons why Terry’s work at the RIA focuses on helping retailers succeed.
The RIA has added Promoboxx as a benefit for all its members, which means that members can now log into the Promoboxx platform to access and share running and footwear content. This digital content is specifically made to educate, entertain and engage local consumers – while driving in-store sales!
With over 30 years of experience in support of specialty running retail, Terry is definitely a running industry expert. He sat down with us to discuss the keys to a successful brand and retailer relationship, and why the recent partnership between Promoboxx and the RIA is incredibly exciting.
I see four key factors for success:
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Stores need to focus on making people feel that they are a part of the store’s culture and not just a customer. When people feel like they’re part of the ‘family’ they tend to be incredibly loyal. They become advocates for the business, and word of mouth is still the most effective and most credible form of marketing.
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Promoboxx makes it super easy to execute a marketing plan. The platform is intuitive, simple to use, and offers powerful analytics. Given that our mission is to support our members by offering a variety of benefits that make it simple and profitable to do business, a partnership with Promoboxx was a straightforward decision. You can read more about the partnership in the press release.
What we’ll be offering our members will go beyond just announcing the partnership. We’ll engage them with training opportunities and a high level of content that will streamline and enhance their marketing efforts.
The higher level of engagement and use of Promoboxx tools by our retail members means more connection and impressions that go out to the brand’s end user. And that means more sales!
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The short answer is “Anywhere I happen to be running!” because being out there and getting a run in is a pretty happy place for me!
Thanks for chatting with us, Terry!
In addition to great partnerships, Promoboxx works with brands like New Balance, Mizuno, and Superfeet to deliver authentic experiences through retailers.
Hear why New Balance partnered with Promoboxx >
Interested in seeing how our suite of technologies generate rapid and meaningful increases in retailer and consumer engagement? Get a demo >