The Promoboxx team has been busy planning Aligned, the first-ever conference designed for manufacturing brand digital retail marketers to empower their independent retailers! Some of the world’s top brands will be speaking and in attendance, including PepsiCo, Chevrolet, Electrolux, Reebok, Life is good, and GE. As the MC for the event, I am very excited to be releasing our full Aligned Agenda with an amazing lineup of sessions and speakers listed below. Can’t wait to meet you all there!
With over a decade of experience launching web products and a true appreciation for the independent business, Ben created Promoboxx to drive dealer engagement in digital marketing programs regardless of retailers’ level of sophistication. Now with tens of thousands of retailers and several dozens of industry-leading brands, Promoboxx continues to help strengthen the relationship between manufacturing brands and their local retailers with co-branded digital marketing content.
Jason has been an employee of the General Electric Company for 19 years. He has served in a wide variety of roles with increasing responsibility including sales, product management, and marketing. In his current role, he is responsible for managing a large marketing team that develops many of GE Appliances go-to-market materials, tools, and processes.
Connect with Jason: LinkedIn
Todd Callaway, Director of Digital Content, Shaw Floors
Todd has helped introduce a new world of digital marketing for Shaw Floors and its valued retailers. Todd has helped plan and launch many significant milestones for Shaw, including the original launch of Shawfloors.com, Shaw’s first digital advertising, a service called Shaw Web Studio that provides websites for retailers, and the launch of Promoboxx for Shaw’s retailers.
Connect with Todd: LinkedIn
Todd Scott is a brand and retail marketing veteran, serving tours of duty with diverse verticals and channels, including The Toro Company, General Mills, Regis Corporation, Best Buy, VF Corporation. He currently leads digital retail marketing for Electrolux Major Appliances North America in Charlotte, NC.
Jeremy has spent more than 15 years working in one of the largest cycling retailers in the US. Prior to Trek Bicycle, he worked for the GAP, in mental hospitals, and “emotional growth boarding schools.” This wide range of experiences informs Jeremy’s work with retailers. With more than 3,000 independent retailers worldwide, he has his work cut out for him!
Evan provides management consulting services for franchises, cooperatives, buying groups and dealer networks. He works with leading organizations including Denny’s, Dairy Queen and Meineke to name a few. He understands the keys to success of a strong dealer network are successful retailers that have partners to empower them to grow and be more profitable.
Since joining Timberland in 2004, Cassie has worked to keep the company’s retail marketing efforts fresh, and now directs the development of strategic plans and account partnerships across the US, Mexico, and Canada. Cassie also lends her expertise to Promoboxx’s retail advisory board and is a member of the Big City Mountaineers northeast council.
With almost 20 years of retail marketing experience, Frank has experience with client and agency side retail, public relations and social media savvy. Ever-focused on the evolution of marketing and new technologies in his current role, he leads a team dedicated to helping entrepreneurs reach new customers, cultivate relationships and drive sales.
Jeff is currently CEO at CraveLabs, a Boston-based mobile advertising technology firm that specializes in leveling the playing field for small businesses. Previously, Jeff was a co-founder of and CTO for Newbury Networks, a Boston based company which focused on indoor location tracking systems for enterprise wireless networks.
Raj Aggarwal, CEO and Co-Founder, Localytics
Under Raj’s leadership, Localytics has become the leading and most powerful analytics and marketing platform for apps and secured key partnerships with some of the world’s most well-known brands, including Microsoft and The New York Times. A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics.
At GoSpotCheck, a mobile app that makes it easy for field teams to collect data, Matt focuses on shaping the company strategy, financing and building the team. Before he helped start the company, he worked in corporate finance at Johnson & Johnson and is an alum of Bucknell University.
Emily serves as Mizuno’s community expert, managing online key influencer engagement, blog content, social media networks, CRM plans and retailer social communications. Working to share the message of the “Transformative Power of Running” Emily worked to plan and launch programs like “What If Everybody Ran” and the “Mizuno Baton” to ignite and engage the passion of Mizuno’s fan base.
Connect with Emily: LinkedIn
Mike has more than 20 years of emerging and social media, integrated marketing, and storytelling experience. In addition to serving as Fleishman-Hillard’s digital/social practice group leader for the Americas, he currently leads a team of 75+ social media experts around the globe to support Chevrolet’s global social presence.
John joined PepsiCo in 2012 to help lead Customer Solutions development through the Digital Engagement Team. His responsibility oversees all brand engagements with shopper, foodservice customers and e-commerce digital customer relationships. Top volume PepsiCo customers represent a footprint of more than 300,000 customer locations nationally.