Planning your next promotion? Think about how you can sell to people’s hope. Here are 3 simple ways to do just that:
1. Let participants savor the hope by thanking them for sharing.
2. Stretch out the hope by keeping them updated and remind them that its not too late enter.
3. When it’s all over, celebrate those that win and let down easy those that don’t.
So, what’s the main point? The big takeaway? Never lose sight of how it’ll make your customer feel if they win, and they’ll feel if they don’t.
What ways do you use hope to connect better with customers?
Updated by Ashleigh Anderson May 2022.