General Electric knows how important the digital aspect of their marketing campaigns are in order to generate buzz. They also know how vital it is to have their retailers involved in their national marketing efforts to reach their consumers at a local level. When they came to Promoboxx to launch their online brand-to-retail marketing program their goal was to drive consistency in messaging and execution through their retail structure, while creating digital content that spoke to their local consumers.
GE invited a subset of their retail network to participate in a new online marketing initiative powered by Promoboxx in May 2013. One of the first Promoboxx program’s GE launched was a rebate promotion.
After launching many co-branded campaigns, Promoboxx has proven rebates to be a great co-marketing tactic. Reason being it’s a win-win situation; rebates allow brands help their retailers promote where to buy their products locally, consumers love the great deal and retailer’s are able to drive more sales to their store.
GE’s rebate campaign featured a great way to promote their local appliance stores, along with GE as a brand online. By opting in to this program retailers were able to offer their customers up to a $750 rebate, plus 50% bonus summer savings on select GE Café and GE Profile Series appliances. Using Promoboxx retailers were then able to easily localize their rebate offer by adding their store’s contact information, logo and linking up their social channels to their campaign page. One of the coolest functionalities of this campaign, was that GE retailers were able to add a link directly to their GE inventory – driving consumers directly to their website.
Check out some of GE’s retailers live campaign pages below, and if you’re looking for a great deal check out the rebate offers too!
After customizing their campaign in just a few simple steps, GE retailers were then given a checklist of turnkey share tools so they could promote their rebate offer on their website, Facebook, Twitter and via e-mail. Check out some retailer shares below!
— Universal Appliance(@uakc) May 16, 2013