This summer, Chevrolet is partnering with its 3,000+ dealers nationwide to promote the “Love It or Return It” Chevy Confidence guarantee. The offer, running from now until September 4, 2012, aims to give consumers complete peace of mind with their Chevy purchase.
To get the word out on Chevy Confidence, Chevrolet recently launched a series of co-branded campaigns with its dealers, all powered by Promoboxx. By allowing thousands of Chevy dealers to customize and promote their own versions of the Chevy Confidence campaign, the car manufacturer hopes to not only localize its offer, but help dealer partners increase awareness of their stores, and of course, sales of Chevy cars.
By engaging dealerships, and giving them the tools to brand and promote pre-created online marketing campaigns, Chevy shows an understanding in the importance honoring their dealers’ local branding. And in the end, Chevy Confidence is really all about improving consumers confidence in Chevy and the local dealer.