Back in February, 3M and Mohawk partnered up to run their first co-branded online campaign, using Promoboxx to help their dealers better promote their stores and best selling products. The current campaign includes the “Chasin’ the Dream” sweepstakes, giving consumers the opportunity to enter and win a dream vacation to see a NASCAR race and additionally receive a 10 percent off coupon for select Mohawk carpet and wood styles at participating stores.
3M and Mohawk’s goal was to run a program that promoted their best-selling products while better leveraging their aligned dealership’s online marketing channels. 3M and Mohawk turned to Promoboxx to activate their dealer networks to increase the online conversation around this sweepstakes and raise consumer awareness of where to buy their products locally.
Mohawk’s first campaign generates many benefits for its dealers, including (but not limited to) the following:
“The process was easy, and if I had a question Promoboxx was able to walk me through it nicely.”
“I really like how the campaign page layout looks professional and user-friendly to consumers.”
“The fact that you can like all the different pages from the campaign link (Scotchgard, 3M, personal stores, etc.) is awesome!”
“We often talk about the campaign in the store with consumers. The program helps us by giving another story to tell and differentiating us from the carpet stores down the block.”
“I really like the idea of the campaign, what Promobox is doing is a great thing.“