The Dabbieri Collection, a luxury brand of high-end floor coverings recently teamed up with Promoboxx to create an evergreen campaign with each of its independently-owned showrooms across North America.
The campaign, which includes co-branded brand-retailer pages for each showroom, has the goal of strengthening Dabbieri’s relationship with showrooms while simultaneously increasing consumer awareness of “where to buy.” Dabbieri will promote these co-branded pages on their official website.
The evergreen co-branded pages, called “Partner Pages,” are part of the brand’s retail marketing program. The program, powered by Promoboxx, allows Dabbieri showrooms to customize their own co-branded landing pages by uploading a logo, adding location information, and links to their social channels. Krista Eliason, President of International Design Guild (a co-operative that created the exclusive Dabbieri brand) hopes that “Partner Pages will bring visibility to our independently-owned store’s physical locations and social channels,” Krista adds “while also simultaneously promoting the IDG exclusive Dabbieri brand.”
Promoboxx is excited to be working with The Dabbieri Collection – a brand that understands that its biggest advocate is the retailer. Since Dabbieri showrooms are also known to feature many different types of products from many different brands, Krista believes it’s important that The Dabbieri Collection continue to foster its relationship with retailers.