Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and markets with its local retailers, look no further.
The Aligned Awards recognize the best co-branded digital campaigns that connect and align a brand with its local retailers. Brand campaigns are nominated based on their originality, creativity, innovation, and local consumer impact.
Past winners include GE Appliances (whose award-winning campaign was featured in Adweek) and Trek Bicycle.
This year, we congratulate Mohawk Flooring on winning the 3rd annual Aligned Awards for its highly impactful Love Your Floor Sale campaign, recognizing their efforts to help local retailers drive increased foot traffic and in-store sales through digital marketing.
The campaign leveraged Facebook’s targeting abilities to hone in on key poultry markets and demographics, resulting in high consumer engagement and qualified customers. These qualified customers translated directly into sales numbers: retailers that participated in this campaign and ran ads saw over a 5% higher increase in sales than non-participating retailers.
Chevrolet was the first Promoboxx brand to launch an emoji campaign. This campaign was widely adopted and praised by their dealer network and later included a full Cruze toolkit, complete with emoji-driven downloadable assets and best practices. This campaign was also eligible for co-op reimbursement for dealers to help them spread the word to as many local consumers as possible.
This highly engaging sweepstakes campaign generated over 10,000 leads for participating dealers. The Electrolux team then went above and beyond by creating a consumer email template within the Promoboxx platform that allowed dealers to easily follow up with all of their newly acquired leads.
Related content: Electrolux Drives 17,000+ Unique Consumer Leads to Its Dealers >
GE Appliances’ major launch of co-op reimbursable digital advertising via Promoboxx facilitated a programmatic ad launch and seamless process for retailer reimbursement. Retailers were able to use Promoboxx as a one stop shop for co-op, becoming more engaged in the platform and maximizing their consumer reach with Facebook and mobile advertisements.
For this award-winning campaign, Mohawk reported the highest ROI (sales via coupon) and consumer engagement on a Promoboxx Local Ads campaign to date. Retailers had a large and varied bank of content to choose from and consumers on the landing page found a simplified lead generation form (integrated with Mohawk’s internal alert system) with an additional focus on “Click-to-Call” and “Click-for-Directions.”
New Balance ran their first Local Ads campaign within two months of Promoboxx kick-off. They offered targeted Facebook advertising to Fleet Feet stores across the country, reaching local runners to drive awareness of the Fresh Foam Vongo shoe. The brand received strong positive feedback from the field, including a reported 2x increase in sales for one territory.
Related content: New Balance Fresh Foam Vongo case study >
This high-impact campaign leveraged the targeting capabilities of Promoboxx Local Ads on Facebook to reach consumers in key strategic markets. By targeting these highly qualified customers, Shaw garnered increased consumer engagement and helped its retailers drive in-store foot traffic.
Trek offered their retailers highly targeted Facebook ads, reaching local consumers who are interested in cycling and who purchase cycling-related products. The targeting strategy paid off, delivering the strongest consumer engagement for any Trek campaign on Promoboxx, as well as positive retailer feedback.
Related content: Trek Fest case study >
Download the full Aligned Awards 2016 Lookbook, and you’ll be able to view all of this year’s best of the best, featuring high-impact campaign reporting, content creative, and more.
Connect and align with your local retailers. Make significant consumer impact. Get inspired >