Shaw Floors was looking to generate excitement and awareness of their major Spring Savings Event among local audiences. With consumers increasingly researching purchase decisions on mobile devices, Shaw leveraged Promoboxx’s Local Ads solution to reach people near each retailer storefront.
Being able to target on a local level allows us to reach the type of person we want. Shaw’s Local Ads drive more traffic to our website and our showrooms.—McSwain Carpets & Floors
For its Spring Savings campaign, Shaw equipped their retailers with highly targeted Facebook and mobile display advertising to attract nearby customers. Retailers earned the ad dollars as they participated in the campaign. Utilizing Local Ads, Shaw retailers were able to run sophisticated multi-channel advertising, all easily accessible within the Promoboxx platform.
Consumers discovered the Shaw Spring Savings Event from local retailers when browsing on mobile devices or within their Facebook News Feed.
The Spring Savings promotion was a massive success, reaching millions of local consumers and seeing a 13x increase* in visits to customized retailer landing pages.
With Promoboxx Local Ads, Shaw retailers efficiently and effectively reached customers near their storefronts, remaining top of mind along the path to purchase.
* Compared to Shaw campaigns without Local Ads funding.
