The pet industry is barking up the right tree when it comes to recognizing the flourishing market for pet care products. Pet owners are no longer seeking generic products, they are seeking specialized, tailored goods for their beloved companions. Earth Animal, a pioneering brand in the pet industry, embarked on a strategic marketing mission with Astro for their April BOGO campaign, aiming to reward their top retailers and drive in-store offer redemptions.
Read on to see how Earth Animal’s Limited Time BOGO approach resulted in a resounding 136% ROI, showcasing that in the digital age, the paw-sibilities are endless when it comes to targeting and resonating with the right audience.
Earth Animal’s Astro April offer was focused on selecting a specific group of 11 retailers across 16 locations to participate in the promotional run. The offer included a BOGO offer for a variety of holistic pet products that resonated with the discerning pet owner who values a natural approach to pet well-being to reach as many new and existing customers as possible.
The ad budget targeted Facebook and Instagram channels with an audience consisting of 18-65 year old Males and Females with pet interests in a 15 mile radius from the identified stores. The ad highlighted the BOGO deal, a friendly dog enjoying the treat, and the copy focused on the benefits of the no-hide chew, resulting in a sweet spot between the brand’s identity and the needs of the niche audience. This was marketing with a pawprint — intentional, targeted, and, most importantly, well-received.
During the two-week run of the Astro April campaign, the campaign reached over 214k consumers and 80% of the participating retailers yielded 330 offer redemptions resulting in 136% ROI for Earth Animal! Pet Station had a 81% increase in No Hide sales during the two weeks their ad ran on Promoboxx.
“Social plays a big role in our marketing overall, we do a lot of social media since it’s a great free tool to reach our customers. We love that Earth Animal adds new content consistently, giving us more opportunities to educate our customers. Having all our brand content on Promoboxx makes it so easy for me to manage social posts. More brands should use Promoboxx!”
Lauren Brown – Pet Station
The campaign’s KPIs weren’t just met — they were outpaced. The ads were a success, demonstrating a strategic understanding of the market’s appetite for value-driven promotions.
Metrics
In the hyper-competitive world of pet care products, Earth Animal’s Astro April offer demonstrates the impact of Paid Ad strategy with Promoboxx. With calculated partnerships, targeted digital outreach, and a value-driven narrative, Earth Animal increased sales through their local pet store retailers with finesse that other brands can certainly learn from.
