FOR IMMEDIATE RELEASE
May 2026
Industry-leading optics brand teams up with Promoboxx to equip independent dealers with brand-approved digital marketing campaigns, driving local consumer engagement at scale.
GREELEY, CO — Burris Optics, a trusted leader in performance optics since 1971, today announced a partnership with Promoboxx, the leading brand-to-retailer marketing platform. The collaboration will empower Burris’s nationwide network of independent dealers and specialty retailers with professional, brand-approved digital campaigns that are simple to activate and built to drive local consumer engagement.
Since pioneering the Ballistic Plex™ reticle and the Eliminator laser rangefinding riflescope, Burris has built a reputation for practical innovation that helps hunters and shooters perform in the field. The Promoboxx partnership extends that commitment to the retail level, ensuring the brand message customers see in national campaigns is the same one they encounter at their local dealer.
While national Burris campaigns build awareness across hunting, shooting, and tactical markets, independent retailers are where purchasing decisions are made. Through Promoboxx, Burris can now instantly distribute polished, on-brand digital content, including social media assets, product launch materials, and seasonal promotions, all to hundreds of retail partners simultaneously, without adding to dealers’ workloads.
“Promoboxx gives Burris another way to support the dealers who represent our brand every day. We are focused on helping retailers stay connected with their customers through consistent, high-quality marketing that reflects the innovation and performance people expect from Burris. This partnership helps simplify that process while strengthening the relationship between our brand, our dealers, and the consumer.”
— Todd Fulton, VP of Sales, Burris Optics
Through the platform, Burris gains visibility into retailer participation and campaign performance at the local level, providing actionable insight alongside the marketing firepower to act on it. For dealers, the benefit is immediate: ready-to-use, professionally produced assets with no production work required.
About Burris Optics
Since 1971, Burris has been driven by innovation, precision, and making advanced optics accessible to serious hunters and shooters. Burris pioneered category-changing technologies like Ballistic Plex™ reticles and the Eliminator laser rangefinding riflescope, earning a reputation for practical innovation that helps customers find what matters. For more information, visit burrisoptics.com.
About Promoboxx
Promoboxx is the leading brand-to-retailer marketing platform, connecting national brands with their local retail partners through co-branded digital campaigns. Promoboxx empowers independent dealers with professional, brand-approved marketing content that drives local consumer engagement and builds stronger brand relationships from national to neighborhood. For more information, visit promoboxx.com.
