As MC, I would like to give all of our Aligned Conference attendees a hearty welcome to Boston! While I can’t wait to get down to business with our line up of top-notch speakers, I also would like to introduce you to my awesome team here at Promoboxx. They have been working hard to ensure that you all have an amazing time at Aligned, and will be around in case you have any questions or would like to make some new friends.
While you probably know someone on the Promoboxx team, I know you haven’t met the whole gang. Check out our bios below to learn more and…don’t forget to come say hi at Aligned!
Co-Founder & Chief Executive OfficerBen Carcio is the CEO and Co-Founder of Promoboxx, a Brand-To-Retail Marketing Platform based in Boston, MA. With over a decade of experience launching web products and a true appreciation for the independent business, Ben created Promoboxx to drive dealer engagement in digital marketing programs regardless of retailers’ level of sophistication. Now with tens of thousands of retailers and several dozens of industry-leading brands, Promoboxx continues to help strengthen the relationship between manufacturing brands and their local retailers with co-branded digital marketing content. A true startup veteran, Ben also co-founded web marketing companies Acadient, Offertrax, and BizUnite.
Years at Promoboxx: 5
Favorite Retailer: Brix
Interests/Hobbies: Skiing, Hiking, History
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Co-Founder & SVP Client Services & OperationsSonciary is passionate about leveraging online technology to improve the lives of entrepreneurs. Over the last decade, she’s been helping manufacturing brands better co-market with their distributor and independent retailer bases. Starting in 2005, at the multi-billion dollar, privately held home-improvement cooperative, CCA Global Partners, Sonciary lead the marketing and client engagement efforts of its high end division. Then in 2007, she became a founding member of BizUnite, CCA’s online platform aimed at expanding its offerings across all major industries. Leading vision, strategy, and platform design efforts, BizUnite is now comprised of millions of independent businesses across all major industries.
Years at Promoboxx: 5
Favorite Retailer: Marathon Sports on Boylston St.
Interests/Hobbies: Tea, Traveling, and Technology
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Co-Founder and CXODan has a passion for development, design and all things UX. He has developed promotions for brands such as HBO, Home Depot, Svedka and Cisco. In 2004, he co-founded Gazungle, a digital e-commerce company focused on small businesses. He then went on to help create BizUnite, a web-based cost-savings marketplace for independent businesses. While focusing on small businesses early in his career, Dan realized there had a to be a better way for stores to find and promote content for the brands they sell. In 2010, he co-founded Promoboxx with this philosophy.
Years at Promoboxx: 5
Favorite Boston Retailer: Any place in the north end
Interests/Hobbies: Golf, surfing, scooter enthusiast, thrill-seeker, wanna-be musician and occasionally attempt general contracting.
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VP of EngineeringJamie is responsible for the overall performance, scalability, and development of the Promoboxx platform. Prior to joining Promoboxx, he was designing and building web and iPhone apps as a senior developer at Where.com (acquired by PayPal). He built his first commercial website in 1998, still in operation today. Jamie moonlights as a call firefighter but has never saved a cat from a tree. Jamie does not normally speak in the third person.
Years at Promoboxx: 4
Favorite Boston Retailer: JJ Foleys Cafe
Interests/Hobbies: Motorcycles, snowboarding, target shooting, golf
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Vice President of Strategic AccountsJanet was the first salesperson at Promoboxx, having joined the company in 2011. Janet has acted as individual contributor and sales manager, covering industry-leading manufacturing brands like General Motors, General Electric, Trek Bikes and Mohawk Flooring. Currently, Janet is currently the VP of Strategic Accounts, helping cultivate long-term relationships with Promoboxx’s largest accounts. Prior to Promoboxx, Janet led the brand selling efforts at SCVNGR LevelUp, and worked in consultant sales at State Street Bank in Boston. Janet received her B.A. from the University of Pennsylvania.
Years at Promoboxx: 2.5
Favorite Retailer: Puffer Reds
Interests/Hobbies: Tennis and writing piano music
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Director of SalesChris is a 2009 Graduate from the Isenberg School of Management at The University of Massachusetts. He co-Founded CampusLIVE.com at UMass in 2008 and helped grow the business to a Series B venture funded startup with over 30 employees here in Boston. Chris focuses on partners in Sportswear, Home Improvement, and CPG.
Years at Promoboxx: 6 Months
Favorite Retailer: Bodega
Interests/Hobbies: Playingsoccer, being outdoors, and prefers mixing it up with the locals when traveling rather than browsing museums.
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Director of SalesMy experience has been working at start-up companies that are either A) improving local marketing or B) catering to large food and CPG clients. Promoboxx is the perfect combination of both while making retailers stronger marketers. My concentration at Promoboxx is working with the largest food and CPG manufacturers to streamline and scale their digital shopper marketing.
Years at Promoboxx:: 9 months
Favorite Retailer: Golfsmith. “You mean I can play with the clubs, bring ‘em back no questions asked for a refund or return? Awesome”
Interests/Hobbies: Golf, Skiing, Cooking, Running, Documentaries
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Director of MarketingKelly leads the marketing team at Promoboxx where she is focused on creating a community of brand marketers dedicated to supporting their independent retailers. She is very much looking forward to the Aligned Conference after months of planning! Prior to working at Promoboxx, Kelly worked as Marketing Manager at Covario, a search marketing agency, where she was responsible for lead generation and sales and marketing alignment.
Years at Promoboxx: 9 months
Favorite Retailer: Taza Chocolate
Interests/Hobbies: Hiking, Zumba, Beachcombing
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Marketing AssociateA Boston native, Catherine first joined Promoboxx as a Retail Activation Intern in her final semester at Boston College in January 2014. After graduating with a major in Communication and minor in Ancient Civilizations in May, she switched departments and began interning in the marketing department, working closely on planning the Aligned Conference. Catherine officially joined the Promoboxx team in September and now serves as a Marketing Associate.
Years at Promoboxx: 9 months
Favorite Retailer: Mary Ann’s
Interests/Hobbies: All things competitive/active, a good book, and a better nap
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Product ManagerSince joining the Promoboxx team in January of 2013, Anna has had the privilege of working closely with many brands in executing & optimizing campaigns with their retailers. Now as Product Manager, she gets to work alongside our product development team to create & launch new platform functionality. Anna loves the challenges of capturing user feedback and turning it into features that thrill and delight our users.
Years at Promoboxx: 1.75
Favorite Retailer: Landry’s Bicycles
Interests/Hobbies: Skiing, playing the viola in the Cambridge Symphony, math puzzles, discovering new restaurants, travel
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Brand Account DirectorEmma graduated Simmons College in 2012 with a Marketing & PR Communications degree. She also studied multi-media journalism and art at University of Westminster in London, England and globalization in Beijing, China at Capital Normal University. Working as a store manager at BCBG Max Azria and Ann Taylor throughout college, she was able to immerse herself in the world of retail. A perfect fusion of interests in marketing, startups and retail, led her to Promoboxx. Currently, Emma is Brand Account Director at Promoboxx overseeing Promoboxx’s high-net-worth brand and agency client relationships.
Years at Promoboxx: 2+
Favorite Retailer: December Thieves, South End Boutique
Interests/Hobbies: Music, Travel, Art, Foodie, Documentaries
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Senior Brand Account ManagerTaylor Carr graduated in 2010 from Bates College in Maine with a major in History. She first fell in love with start ups as an Account Manager at LevelUp, a mobile payments company in Boston. Now a Senior Brand Account Manager at Promoboxx, Taylor enjoys helping brands like Bridgestone, Electrolux, Shaw Floors, The Nutro Company and Timberland execute successful co-marketing campaigns alongside their retailers. Taylor is known for her creative optimization techniques, attention to detail and passion for making retailers better marketers.
Years at Promoboxx: 2+
Favorite Retailer: Formaggio Kitchen
Interests/Hobbies: Running, Cooking, Travel
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Brand Account ManagerWhile consulting for Carlsberg Brewery during his Babson MBA program, Andrew became fascinated by the power brands wield and the challenges they face. At Promoboxx his love of brand experience, entrepreneurial strategy, and digital marketing combine as he brings major campaigns to life for Kia, Trek Bicycle, Mohawk Flooring, CARFAX, and PepsiCo. He’s happy about that.
Years at Promoboxx: 8 months
Favorite Retailer: Craft Beer Cellar
Interests/Hobbies: Unusual words and sounds, unbelievable facts and figures, uninhibited pedaling and traveling
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Retail Activation ManagerAfter moving to The Hub from the Jersey Shore to study marketing and information systems at Boston College, Sofia has gained experience innovating for both west and east coast startups such as WePay and the Techstars class of 2013. As an Activation Manager for Client Services, Sofia manages Promoboxx retailer engagement for the Bridgestone, Reebok, Electrolux, and Timberland programs. A self proclaimed geek, she’s often found indulging in the latest blogs and podcasts, with a particular interest in emerging technology and the mobile sector.
Years at Promoboxx: 1+
Favorite Boston Retailer: The Z Spot Zumba Studio
Interests/Hobbies: Baking pastries, NPR Radio Lab podcasts, Zumba, anything Greek
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Retail Activation ManagerA 2012 graduate of Amherst College with a major in Computer Science, Ben joined Promoboxx after navigating the corporate world with Accenture and completing Boston’s Startup Institute. An avid automotive enthusiast, Ben manages Retail Activation for brands like Kia and Volkswagen as well as Shaw Floors and PepsiCo.
Years at Promoboxx: 9 months
Favorite Retailer: Northampton Volkswagen
Interests/Hobbies: Going on adventures with his dog, waterskiing, snow skiing, and sailing. Was a collegiate water polo player and swimmer, will probably eventually join a Masters team
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Retail Activation ManagerBorn and raised on the “No-ath Sho-ah” of Massachusetts, Johanna is a 2013 Boston University graduate with a major in Psychology. During college, she worked as a brand ambassador for brands such as Vita Coco Coconut Water and Red Bull Energy Drink. Today, Johanna manages the Retail Activation for various brands on Promoboxx, including: Chevrolet, GE Appliances, Mizuno, Mohawk, Karastan, The Nutro Company, Trek, and Nestlé. She originally joined the Promoboxx team as a Client Services intern, and transitioned to a Retail Activation Manager post-graduation.
Years at Promoboxx: ~1.5
Favorite Retailer: Angora Café on Commonwealth Avenue, Boston
Interests/Hobbies: Plays on a co-ed soccer team and loves running around the streets of Boston to burn off morning scones. Has an odd knack for finding all things funny on the Internet
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Director of API ServicesAfter graduating from Northeastern University in 1954, Don moved to San Francisco to be part of the first dot com revolution. After a few crash and burns, he moved in to the non-profit space, eventually making his way back to the best city in the world. Two children and five years at an enterprise software company later, he found his true home here at Promoboxx. If you could sum Don up in a phrase, it would be “work hard and have fun”.
Years at Promoboxx: 2
Favorite Boston Retailer: Foodies Urban Market
Interests/Hobbies: Craft beer and cider, Electronic music, Bitcoin, Liverpool Football Club, Playing basketball, Television dramas, Coaching youth soccer, Kesha
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Director of Front End DevelopmentBio: Spencer focuses on building the Promoboxx user experience. Prior to Promoboxx, he was a developer a Memrise, an online language learning company from the Techstars Boston class of 2011.
Years at Promoboxx: 2
Favorite Boston Retailer: Ace Wheelworks
Interests/Hobbies: Cycling, Travel
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Software DeveloperGerman hails from South America. He studied economics in Florida and Boston only to later transition into programming.
Years at Promoboxx: 1+
Favorite Boston Retailer: Brookline Booksmith
Interests/Hobbies: Reading, Soccer, Volleyball, Traveling
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UX DeveloperAfter a graduating with a degree in Comic Art from the Minneapolis College of Art and Design, Jennifer Jermantowicz returned to Boston to pursue a career as a designer, developer and illustrator. She’s excited to contribute her skills to the user experience design of Promoboxx.
Years at Promoboxx: 3 weeks
Favorite Boston Retailer: Black Ink
Interests/Hobbies:Baking Cupcakes, Theater, Writing, Photography
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Software DeveloperBio: After graduating from Babson College in 2004 with a degree in finance, Matt continued to develop and run his web based business for the next 6 years. Matt joined Promoboxx in November 2013 and currently works on the Promoboxx API team developing backend features.
Years at Promoboxx: 10+ months
Favorite Boston Retailer: Gucci
Interests/Hobbies: Entrepreneurship, Sailing, Mini Golf
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Brand Account InternAllison Moldoff is a junior at Simmons College School, studying Business and Marketing in an accelerated degree program. She originally joined the Promoboxx team as a Retail Activation Intern and has recently transitioned over to become a Brand Account Intern.
Years at Promoboxx: 1.5
Favorite Boston Retailer:
Interests/Hobbies: Travel, Photography
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Retail Activation InternAudrey Lang is a fifth year senior at Northeastern University studying business with a concentration in Marketing and minor in french. She is interning with Promoboxx this fall and has a distinct background in both e-commerce (Wayfair and Shoebuy) as well as retail (Borders, Club Monaco, American Apparel, & Doctor Marten’s). She hails from Maryland and is enjoying finding her niche in this startup that beautifully bridges the relationships between brands and their retailers.
Years at Promoboxx: 2 weeks
Favorite Boston Retailer: Bodega
Interests/Hobbies: Travel, Fashion, Art History, Brunch
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