Holiday Prep: Build Awareness for Your Business
While planning, keep in mind that there was a five week period in between Thanksgiving and Christmas last year, and this year there is only a four week period. Promotional during the four week period- heavy promotional for those sales.
By launching campaigns that reach new customers early (e.g. late September), you’re more likely to keep per-click or per-impression costs lower, while still growing your prospecting pool.
Kick off your campaigns by showing your brand name to as many relevant people as possible. Get the word out now and reach new customers.
During the Holidays: Drive Sales to Your Business
Strengthen relationships by retargeting your pre-holiday clients and offering them a free gift or special offer for participating in your January sales.