At Promoboxx, we work hard with our brands to provide content that not only looks professional, but also provides great value for both consumers and retailers. Part of this process often includes incorporating campaign customizations that are simple and easy to implement. These features can be a great tool for any retailer, and should not be overlooked. Customizations not only help to generate more sales, but they also can help retailers with building out their own personal brand. Check out our top reasons for customizing.
Customizations can drive consumer traffic directly to your inventory pages; take Electrolux’s MLK Packages campaign for example. The campaign’s landing page contains a prominent call to action with a “SHOP NOW” button, which brings the consumer to the inventory page showcasing the rebated product on the retailer’s website. Here’s why you want to customize:
The problem some retailers run into with promotional brand content is the lack of relevancy to their individual store. The retailer may not carry some of the items advertised in the campaign, or may be selling it at a different price point. Trek’s Holiday campaign recognized the possible discrepancy between campaign offerings and retailer inventory, and allowed retailers to promote and highlight the specific content relevant to what they had in stock and for what price. Why this is important:
Most companies recognize the importance of Twitter and Facebook when launching new campaigns and incorporate these retailer accounts on campaign landing pages. However these are not the only social media tools businesses have at their disposal. Reebok recognized this and allowed its retailers to utilize their Instagram accounts for the Reebok Basketball 2013 campaign. Here, retailers could showcase pictures from their Instagram accounts directly onto the campaign landing page by including a predetermined hashtag with the photo when posting it to Instagram. How does this help?…
Chevrolet allowed retailers to take customization to a whole new level with their Showroom campaign by providing space for employee bios. Consumers could browse promotions, events, specials, vehicles in the showroom, and get to know the sales team. This allows the retailer to add a personal touch to the campaign. Here’s why it can be beneficial:
Customizations should be a help, not a hindrance. Have any questions or best customization practices? Let us know; we love your feedback! Email us at email@example.com