Curious what types of content make pet specialty retailers ‘go mutts’ with excitement? We’ve got answers!

We surveyed pet care retailers about what types of content they want to share with their local customers. Using these insights, you can be confident that your team is building content that retailers want and will engage pet parents everywhere!

Recommendations for Creating Purr-fect Content

1. Solidify retailers as trusted pet care experts

Ensuring that pets get the absolute best care and products is a top priority for pet owners, and your retailers want to be the first place those owners go when they need new supplies or advice! The majority of pet retailers responded that content focused on education – products, nutrition, behavior and pet care, would be helpful for their store.

Educational content builds trust and positions retailers as true pet experts, ready to help customers find the best fit for their animals.

Learn what ingredients to look for when choosing the right food for your dog.

Posted by SPCA Tampa Bay Veterinary Center on Tuesday, March 19, 2019
Pet Care Industry Content from Promoboxx

2. ‘One time my dog…’ Encourage personal interactions

What is one thing all your customers and retailers have in common? They love their pets, of course! Help retailers get to know their customers through social channels.

Prompt customers to share their own pet photos – every pet owner loves to tell stories about their paw-some pet, and there is no better way to drive engagement on digital channels!

#Bomgaars wishes you a Happy Tongue Out Tuesday! Drop your pics below!👇

Posted by BomgaarsSupply on Tuesday, November 13, 2018
Pet Care Industry Content from Promoboxx

3. Get it on camera! Use video on social media

Did you know that videos shared on social media generate 12 times more shares than text and images combined? Many pet retailers said that one of their top social media goals is increasing customer interactions with posts.

Think about a video on nutrition, a product review, or which leashes dogs like the best. Don’t feel intimidated by creating new video content – these could be videos you’re already building for your national audiences.

VIDEO – National Puppy Day

Happy National Puppy Day! Shop with us for all your puppy needs!

Posted by Mount Nebo Agway on Saturday, March 23, 2019
Content from Endless Marketing

4. Highlight hiss-terical pets

Breaking mews! Humor drives engagement on social media posts. All of the pet specialty retailers we surveyed said they wanted content that gave them the o-paw-tunity to make their customers laugh.

Create lighthearted content that is fun to share and drives customer likes, shares, and comments.

We don't let our cats date until they're 16 😸

Posted by Animal Ark "Where the Pets Are" on Friday, January 18, 2019
Pet Care Industry Content from Promoboxx

Local Retailers Provide Authentic Experiences to Pet Parents

When retailers receive the types of content they’re looking for, they will share more – resulting in increased consumer engagement and local awareness for your brand.

Promoboxx makes it easy for retailers and brands to work together and deliver the authentic experiences that consumers crave. Brands like Hill’s Pet, Petcurean, NutriSource, and Natural Balance partner with Promoboxx to make it paws-itively easy to share brand-approved, retailer-ready campaigns.

Are you ‘feline’ curious about how Promoboxx works? Get a demo!

Are you a retailer interested in accessing these types of campaigns? Try out fresh, free content from the Promoboxx Industry Content team!

Related Content:

Putting Pets First: Petcurean Positions Retailers as Nutrition Experts

Hill’s Pet: Clear the Shelters Campaign [Aligned Awards Winner]

Petcurean Partners with Promoboxx to Empower Pet Specialty Retailers with Digital Marketing Support

How to Create Knock-Out Content


Categories: Local Marketing Campaigns, Tips and Resources

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