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Armstrong Flooring Elevates Local Marketing with Promoboxx Partnership


Armstrong Flooring, North America’s largest producer of wood and resilient flooring products, has partnered with Promoboxx, and all of us here at Promoboxx couldn’t be more excited! This is the largest retailer participation from a single brand in Promoboxx company history.

This year, Armstrong Flooring is taking their local marketing to a whole new level by making Promoboxx available to each of their retail partners. Promoboxx is the newest platform to be offered through Armstrong Flooring’s Elevate℠ program. The exclusive program delivers comprehensive support solutions to help maximize each Armstrong Flooring retailer’s business, including innovative products, training, merchandising, market development initiatives and promotional programs.

“Promoboxx will be an essential marketing component for multiple products, allowing our aligned retailers to receive all of our online marketing assets,” said Wendy Booker, Senior Channel Marketing Manager at Armstrong Flooring. “Promoboxx has shown to increase in-store sales and customer engagement with local stores.”

With Promoboxx, Armstrong Flooring creates digital marketing content and campaigns focused on new products, promotions, inspirational industry posts, and other events. Then, any Armstrong Flooring retailer can promote the campaign directly from its local digital channels on a manual, automated or scheduled basis. Whether dealers have a significant digital presence or none at all, Promoboxx provides instant, personalized support to help local retailers boost their digital marketing and increase consumer engagement.

As part of the program, Armstrong Flooring will leverage Promoboxx Local Ads to extend their national content, targeting, and media mix to their local retailers, where both benefit from reaching nearby customers on mobile devices. Local Ads enable retailers to tell the brand story across premium advertising channels like Facebook, Instagram, and mobile display.

This partnership is a testament to Armstrong Flooring’s confidence and investment in their independent retailer network. By providing retailers with Promoboxx to promote the brand and its diverse product offering, Armstrong Flooring and its retailers will increase foot traffic and sales near every storefront!

Armstrong Flooring believes in and invests in their partners as they work to strengthen local communities across North America. Promoboxx shares these values, and we are proud to partner with Armstrong Flooring. We support local digital marketing so retailers can spend time growing their businesses and supporting causes that matter in their communities.

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