Are you responsible for marketing initiatives with your local retailers and driving more sales through this channel? Discover and learn from other brand and retail marketers at the one and only Aligned Conference, now in its fourth year. If you attended last year you know what a great experience it can be, opening up the possibility to connect with other brands on retailer marketing strategies. If you weren’t able to attend, watch our 2016 recap.
What is the Aligned Conference?
Aligned is the only conference that brings together digital trade and retail marketers across all industries, to share marketing strategies that empower their local retailers. Aligned continues to be a successful industry event located in the Boston area that provides a unique opportunity for collaboration and networking. Past attendees include GE Appliances, Shaw Floors, Mizuno and Chevrolet.
Here are just a few of the speakers and the topics they covered last year:
- Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance and Kent Hawkins, Americas, Channel Marketing Manager, Arc’teryx talked about how big brands can ‘go global while staying local’ and the importance of partnering with retailers and encouraging their insights. As Kent said “Specialty retailers are the ones that give the real specifics on things like, “I want to do my first five-day hike. What are the actual pieces of equipment that I need?” They can bring everything to life for that person because they come from actual experience.” Read more of their insights.
- Mollie Surratt, Senior Director of PR, Social Media, and Content at Mohawk Flooring, spoke about how Mohawk Flooring extends their national and digital content strategy to their local retailers. Learn some of Mohawk’s successful tactics here.
- Matt Baum, North Region Key Account Manager – Running at Mizuno USA, and Peter Pawlus, Founder of REPatron discussed how Sales reps are the crucial link between brands and their local retailers, providing a direct in-person connection while affirming key sales and marketing initiatives. Here are five takeaways from their panel.
- Charlotte Walsh, owner of Charles River Running, and Stacey Gray, Social Media Manager at Crowley Automotive discusses how retailers are competing with e-commerce and market saturation and how they can effectively implement digital marketing strategies that highlight their expertise and connect with their local audience. Find their recommendations here.
Do you have interesting insights to share about retailer marketing? Apply to speak at Aligned 2017, submissions are due June 30th!
What did last year’s attendees have to say about Aligned 2016 ?
“The sessions were great, but the connections made were invaluable. The Promoboxx team is passionate about helping brands help retailers — and it shows.” – Casey Lewis, Implus
“Where else can you meet inspiring individuals from around the globe, who are passionate about their retailers and providing them with the best content possible? I left feeling re-energized about the content I’m creating, as well as gained a ton of knowledge, tips, and tricks on how else to support my retailers.” – Cristi Porta, Arc’teryx
“For my first time at Aligned, I was not really sure what to expect, and the conference was extremely rewarding. I learned more than I ever would have thought to at a conference. With such a positive and forward-thinking atmosphere, you could not help but feel inspired.” – Cambria Peterson, Standlee Forage