Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies that empower their local retailers. At last year’s event, attendees learned from, collaborated with, and networked with today’s most iconic brands on retailer marketing and reaching local customers, incentivizing retailer performance, and much more.
[Related Content] Watch the Aligned 2016 recap!
Why should you attend Aligned 2017? We’ve compiled 4 great takeaways from Aligned 2016, and what you can expect to take home from this year’s event:
1. Get Inspired by the Unique Opportunity in Retail Marketing
National brands and local retailers can be a powerful duo for driving brand engagement, loyalty, and sales — But it can be challenging to present a consistent, cohesive marketing message from the national level all the way to down to local storefronts. At Aligned, attendees will have many chances to network, be inspired, and find new vision and approaches to transform the way retailers and brands market together at the local level to build loyal advocates and drive sales.
Kent Hawkins, Channel Marketing Manager – Americas, Arc’teryx
2. Generate Big Ideas for Your Brand
Attendees at Aligned face many of the same challenges, successes, tests and trials in their retail marketing and engagement strategies, and Aligned provides an opportunity to network together and share experiences, failures and victories — and the learnings from each! Thought-provoking collaboration during happy hours, networking events and panel discussions lead to big ideas with clear next steps for your brand and your marketing team back home, such as using sales reps to train retailers on the latest product line, an incentive program for retailers to engage with national content or a new fall product campaign.
Gina Thesing, Brand and Digital Marketing Manager – Animal Nutrition Division, Cargill
[Related Content] 5 Questions with Aligned Speaker Gina Thesing of Cargill
3. Learn From Success Stories
At Aligned 2016, Brands spoke about their experiences with retailer marketing and what tactics and tricks were especially effective in increasing local awareness, brand advocacy, and sales. Mohawk Flooring shared how their digital strategy drove new retail opportunities. New Balance and Arc’teryx shared how they execute their brand visions on a massive global scale while also remaining focused on the invaluable specialty retail channel at the local level. These case studies inspire attendees looking for new strategies and marketing tactics to transform retailer engagement.
Megan Sands, USA Marketing Manager, Specialized
4. Gain Deep Industry Knowledge Specific to Retail Marketing
Aligned is the only industry event that provides a one of a kind concentration on retailer marketing. Aligned focuses exclusively key strategies for marketing alignment between national brands and local retailers. You’ll gain incredible industry knowledge while also taking advantage of training and best practices days.
Denise Anderson, Wholesale Marketing Director, Smartwool