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Author: Andrew Glenn

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Andrew Glenn

4 Things Retail Marketers Can Learn from Trek Bikes

A day before thousands of Trek retailers’ eyes widened, I walked into the expo hall and balanced a 10.25lb Émonda road bike on my index...

Retail Marketing News brand
Andrew Glenn

Selling Icing for Cake: Tier 2 Trust Drives Success

Sales reps play an integral role in their brand’s success by forging personal relationships with clients. When a brand seeks to expand ...

Tips and Resources brand
Andrew Glenn

Zen and the Art of Motorcycle Marketing

Harley Davidson or Ducati? Future motorcycle owners can easily imagine which logo would be emblazoned on their new jacket. The brand...

Retail Marketing News brand
Andrew Glenn

PepsiCo Leverages Retailers for “Bring Home The Hoops”

PepsiCo sells its products in a wide variety of retail outlets and one area that’s especially important is their foodservice operators. F...

Local Marketing Campaigns brand

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