Author:
Ben Carcio

Snow sports are near and dear to my heart. I grew up skiing and snowboarding, and my family package store was situated on the access road of a ski area called Berkshire East. Needless to say, we sold a few half-pints of blackberry brandy on those cold icy eastern days. For me, buying gear from …

Relaunching a brand can be hard, but your retail partners are there to get the new message out. This campaign from Connecticut Appliance & Fireplace Distributors (CAFD) shows how a strong retail partner can help promote a brand change. Just look at how they’re leveraging the strong new branding for Café™ (a GE Appliances brand). Great work …

We love it when brands and retailers come together. This post from American Flyers, supported by our friends at Wahoo Fitness, is an inspiring example of what happens when a great brand and a local expert join to create a powerful customer experience. Great work! Co-Branded Organic Facebook Post Post-Click Landing Page (Mobile Friendly)  …

With Boston confirmed as a contender for Amazon HQ2, the e-commerce giant has been on my mind a lot lately. (For the record, I believe that Amazon HQ2 would make it harder for Boston startups to innovate, and to attract and retain talent.) I’ll admit, I’m an Amazon Prime member. I use Amazon, a bunch. …

Like so many US cities, Boston is pushing hard to be selected for Amazon’s new headquarters, dubbed Amazon HQ2. This well-intentioned effort is filled with special incentives, but that’s nothing compared to what we’re really putting at risk: our most precious natural resource: our brains. Amazon HQ2 would make it harder for Boston startups to …

Halloween is here, but you should really leave the scare tactics to the haunted houses. Traditional co-op advertising programs are so outdated and inefficient that trying to implement them feels like trying to revive the dead. What is Co-op Advertising? Many national brands create a co-op account for each of their retailers. In each account, …

The recent National Retail Federation study “The State of Retail Small Businesses” is good news for digital savvy manufacturing brands. The National Retail Federation commissioned a survey of retail small business owners to better understand their sentiments around a number of key issues and the impact of policies and regulations on their businesses. The survey …

Today Amazon announced the death of the pure-play e-Commerce business model. Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, according to the Amazon press release. It also confirms what we’ve known at Promoboxx for a long time. With over 12,000 active retailer locations partnering …

In celebration of Small Business Saturday, Promoboxx is excited to announce that we will be further supporting small businesses by waiving management fees for digital ads placed by local retailers (normally 10%) on the Promoboxx platform from November 21-26. Small Business Saturday: Creating Greater Awareness for Local Retailers Small Business Saturday has a special significance …

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