Author:
Ben Carcio

The secret start-up playbook says that start-ups raise money. Lots of money, and often far earlier than they need it. At Promoboxx, we’ve done things differently. In 2010, we raised a bit of money (approx. $2 million) and focused on finding great customers, all while growing capital as efficiently as possible. With today’s announcement of …

At Promoboxx, everything we do hinges on the core value, “Believe in Retailers.” To double down on this idea, we’ve updated our platform to make it even easier for retailers to become the best marketers we know they can be. Contrary to popular belief, retailers are not digitally unsophisticated and are more than capable of …

The Aligned Conference is back for year three! This time, we’ll be making the move to District Hall in Boston’s Innovation District. Join digital trade and retail marketers from national brands as we talk shop and strategize how to best develop and nourish digital marketing alignment between brands and their local retailers. Be a game …

2015 has been an amazing year for us here at Promoboxx! While 2015 has been a year ripe with opportunity and growth, however, it’s coming to a close, and now is the time to start setting 2016 plans into motion. The past year has been a time of rapid growth, as we’ve seen several industry-leading …

Small Business Saturday is on November 28! Now entering its sixth year, Small Business Saturday has become as much about supporting small, local business as it is about supporting local economies and communities – and, in essence, the US economy as a whole. Here at Promoboxx, we believe in independent retailers, and while Small Business …

The response to our Co-Op Advertising is Walking Dead post has been overwhelming. For those who have been dealing with co-op advertising on a daily basis, there has been overwhelming agreement that it’s time for change. However, even with this agreement, many of my marketing colleagues still don’t understand co-op advertising fully. To help explain, I searched …

We’ve been reading about dealer marketing programs where ad management fees are not being disclosed to a brand’s dealers. We’re seeing this in just about every industry, with auto, appliances and footwear being the most prevalent. This trend is very concerning to us. In addition, many of these programs provide hidden revenue back to the brand. …

We’ve been following the news closely regarding the decision of Sony Pictures not to release The Interview on Christmas Day. Earlier today, Sony Pictures announced that there will be a limited theatrical release at select theaters, and not surprisingly it was the independent movie theater that was first to step up. Previously, several independent theaters came together and signed a petition …

Last week, Promoboxx heard the story of a local retailer that was put in a tough position by someone who didn’t believe in helping local retailers. We decided to stop by, purchase some items, and let the shop know that we support them. The public reaction was amazing, inspiring us to do more. Enter ShopRescue – a free rescue service for local …

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