Author:
Ben Carcio

At Promoboxx we love local retailers, so when Harvard Business School professor and lawyer Ben Edelman tries to prove a legal point with a small independent Chinese restaurant because of a $4 overcharge, we have to step in. Price errors at the point of sale are common at retail. Its primarily the result of busy …

The amount of responses from my recent blog post about the death of co-op advertising spoke for itself as to how much of an acute pain-point co-op advertising is for the majority of you. To recap: Digital co-op fails because it’s too messy, hard to track, and ignored Big box retailers monopolize most brand assets …

John Ross of PepsiCo caught everyone’s attention when he started his presentation at this year’s #AlignedCon by showing a photo of a skydiver who was falling backward toward earth. Far below him, we could make out the outline of the cars and RVs parked in rows at the Burning Man symposium in Nevada. The man was wearing …

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. [Note: this post was updated in February 2016 to reflect updates to the Promoboxx platform.] The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that the …

It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements. Promoboxx Match allows brands to target nearby customers, create better retailer marketers, and most importantly, drive more sales. Our …

PepsiCo’s John Ross and Promoboxx’s Ben Carcio will be covering “Owning the Conversation: High Level Strategies To Engage Influencers” at the Aligned Conference in Boston, MA. A message from Ben: When we first started Promoboxx we could only dream of working with brands like Pepsi. So it’s with great pleasure that I get to share …

When I first presented the idea of Promoboxx to investors, I pitched the business from a place of logic. I didn’t give Promoboxx a story, a reason for being, a soul, and I struggled to gain traction. My thinking was that if the logic of the model made sense, people would invest. But there was always a …

As Amazon announces its new smartphone, the Kindle Fire Phone, prophets of doom are saying that it will be a destroyer of traditional retailers. They’re predicting that the Fire will be just another tool that shoppers will use to “showroom,” thereby cutting into in-store sales . . . Showrooming, you remember, happens when consumers visit …

Now is the time for digital retail marketers to come together. Enough with the consumer brand marketing teams getting all of the great toys and having the fun events. It’s time for digital trade and retail marketers to have their own thing. This is why we’re proud to announce that Promoboxx is host sponsor for the first ever Aligned …

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